Catégorie : Strategy

Can you IPO a vibe? 🙃 Accor is reportedly planning to take Ennismore public, the group behind Hoxton, Mama Shelter, 25hours, and a handful of other hotel brands that don’t feel like hotels. If this IPO happens, it won’t just be a financial milestone. It will be a giant test on whether Wall Street and…

Stop Telling Guests “Direct is Cheaper” – You’re Sounding Lost. Here’s the truth👇 Booking direct isn’t always cheaper. There will always be a cheaper option on an OTA — it just might not be with you. This image says it all: Same price, different trust factor. Guests don’t book via OTAs because they’re hunting the…

The arms race in luxury hospitality isn’t over. Everyone thought the chase for sub-100-key hotels had peaked. It hasn’t. It’s accelerating — and now it’s spilling into ground-up projects that will redraw the map of hospitality. Serious capital is now underwriting sub-100-key resorts at a scale we haven’t seen before — from the United States to…

Most hotels still price rooms like it’s 1999. Excel spreadsheets pulled together last-minute. Rates adjusted by gut feel. Discounts thrown out to boost occupancy. I see it more often that you can imagine, and I believe it’s not because revenue managers/hoteliers aren’t skilled. It’s because they’re stuck in outdated systems that haven’t kept up with…

The Real Story Behind Airbnb’s 15.5% Fee Hike Everyone’s focused on the headline number — 15.5%. But that’s not the real story. This isn’t just about a fee bump. It’s a strategic move to bring every host under one commission structure. Why? To set the stage for tiered commissions in 2026. What feels like a…

Why hotels need to end the 11 a.m. rule and give guests 24 hours of their own time. The 11 a.m. checkout is a relic. Your stay should last 24 hours from the moment you arrive. This adjustment is not disruption. It is correction, modern, fair, and aligned with how people actually travel. “Travel is…

The Apple Store Effect On Experiential Retail in Luxury When Steve Jobs consulted Bernard Arnault before launching the first Apple Store in 2001, two retail philosophies collided – it reshape not only technology retail – but luxury itself. Apple: $5,546 per square foot (highest in retail) Louis Vuitton: $100M+ per flagship annually 🍎 Apple’s Democratic…

5 news that got me thinking this week, from Sweetgreen dismise to an invite only restaurant, a reminder that you should always bet on loyalty. Sweetgreen’s Sour SummerSweetgreen is losing a lot of green, $425M over the past three years, to be exact. The losses stem from a mix of missteps and big bets on…