Catégorie : Strategy
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Ken M. on LinkedIn: Marketing in the Age of AI Agents: Who Are We Advertising To?🧍🏻or 🤖… | 12 comments
Key Opinions and Facts: – AI is expected to disrupt traditional advertising models. – Brands need to learn to market to AI agents like Operator (OpenAI), Meta’s AI, Google’s Gemini, and Amazon’s Rufus. – Estimated market issue: $1 trillion question regarding who ads are for if AI agents are the ones interacting with brands. -…
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How Consultants Almost Destroyed Nike’s Brand
On June 28, 2024, Nike’s stock price fell by $25 billion, or 32%, due to an overreliance on data-driven leadership rather than its brand’s traditional strengths. This decline was a result of restructuring strategies introduced by CEO John Donahoe, which did not account for the brand’s emotional connection with consumers and ultimately diminished Nike’s market…
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The fight for free speech in 2025 and beyond
Jennifer Rubin and Ann Telnaes left their positions at the Washington Post to join Substack, citing integrity, courage, and independence issues with the Post’s leadership. Substack highlights its commitment to freedom of the press and plans to expand the Substack Defender program, providing legal support to writers facing intimidation, reinforcing its policy of hands-off content…
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The Short Case for Nvidia Stock
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, and How: – The author worked roughly 10 years as an investment analyst at long/short hedge funds, including stints at Millennium and Balyasny. – They have been studying deep learning since 2010 and have been involved in programming using MATLAB and researching…
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2025 Ad Creative Trends
In 2025, direct-to-consumer (DTC) brands, having been around for over a decade, are approaching the average 18-year lifespan of S&P 500 companies and are now leveraging nostalgia in marketing, a strategy previously used by legacy brands. Poppi, a DTC brand, exemplified this shift in 2024 with its Super Bowl commercial filled with Y2K references that…
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Tony in Paris
Anthony, while working in Paris, became accustomed to business meetings shifting from English to French, where he would attempt to keep up with the conversation despite feeling out of place and inexperienced, especially since 80% of his clients and colleagues were French. His initial struggles with cultural and language barriers, along with his efforts to…
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Developing an Expedition Mindset
The article introduces the concept of an expedition mindset, analogous to agile workplace problem-solving involving planning, prioritization, team well-being, and dealing with high-pressure situations similar to work projects. Studio D announces an online Expedition Mindset Course, drawing from experiences in Afghanistan, aiming to help with workplace challenges, with sign-ups now open for their summer 2025…
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Peter Buckley on LinkedIn: Forget targeting. Think creative. A large retailer recently ran two… | 21 comments
A large retailer ran two identical promotional campaigns with the same parameters except for the creative content; one used standard promotion, the other used creator content, resulting in the creator campaign reaching 95% new people and only a 5% audience overlap, demonstrating that creative content is a significant factor in reaching new audiences and can…
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Streaming’s Big Lie: The Future of TV Is Already Broke – ADOTAT with Pesach Lattin !
Doug Shapiro’s no-BS research indicates that streaming services, despite their popularity, are financially underperforming compared to pay TV, which still generates significant income through subscriber fees and ad revenue. In fact, traditional TV holds two-thirds of U.S. video revenue, while streaming’s revenue per home is minimal. The industry faces further pressures from costs of premium…
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Dog stick libraries & ‘Maybe Later’ buttons
Bruno Muchada has raised concerns about the lack of detailed food labeling in hotel dining rooms, highlighting the potential risk to guests with allergies, particularly when dishes like « Chicken Curry » do not disclose all ingredients, such as the presence of cashews. The article emphasizes the importance of proper food labeling not only for guest safety…