Catégorie : Strategy

It was great to be at Skift Global Forum last month in conversation with Dennis Schaal to discuss where Booking Holdings (NASDAQ: BKNG) has come from and where we’re headed. Generative AI is changing everything we know about how people plan and book their journeys. With early gains from AI already improving customer experience and…

🚀 OpenAI just redefined how we’ll interact with travel. And hotels should pay attention. With the launch of Apps inside ChatGPT, OpenAI has turned its assistant into a true platform. Not just a chatbot, but an ecosystem where tools like Expedia and Booking.com operate directly inside the conversation. Soon, travelers will simply say: “Find me…

Travel is full of outdated pain points. The never-ending queue to check in at the airport. The manual paperwork when you arrive at your hotel. The endless phone calls and emails to change your booking date if something goes wrong. Sometimes it can feel like the travel industry is still trapped in the early 2000s.…

Well, things are happening faster than I’m able to type my LinkedIn updates. ChatGPT announced « chatting with apps » today. Booking.com and Expedia Group have (of course) been invited to the party. Thankfully, doesn’t seem to be working very well yet, so we have a few days to come up with a #directbooking solution for the…

Simplifying MCP: The bridge between AI agents and hotel systems One of the biggest frustrations in hospitality tech? 👉 Systems that don’t talk to each other. Hotels already run on APIs, but they’re often too technical for non-engineers to use. That’s where MCP (Model Context Protocol) comes in. Instead of building long, costly integrations, AI…

Ralph Lauren just showed the entire luxury industry how to grow up, without getting old. A decade ago, Ralph Lauren was fading. Too many outlet stores. Too many discounts. Too much nostalgia, not enough relevance. Fast-forward to 2025, and it’s one of the most culturally resonant brands on the planet, from Wimbledon whites to Taylor…

“SEO is dead.” You’ve probably heard that phrase a lot lately. With AI tools everywhere, some people think search engine optimization doesn’t matter anymore. Here’s the truth: AI doesn’t create knowledge out of thin air. It pulls from trusted sources online. That means if your business isn’t showing up in those places, AI won’t see…