Catégorie : Strategy
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The role of the hotel website is changing. AI is doing the heavy lifting. The marketing funnel model tells us that before a customer buys anything, they must go through these 5… | Adam Hamadache FIH
The role of the hotel website is changing. AI is doing the heavy lifting. The marketing funnel model tells us that before a customer buys anything, they must go through these 5 stages: Awareness Interest Consideration Intent Purchase Before AI, customers would get awareness from google’s page one, mostly, via ads, organic spots or the…
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I honestly don’t understand how multi-day tours are expected to work on GetYourGuide … GetYourGuide launched multi-day tour sales with a lot of noise and publicity, but in reality these products… | Andrey Matveev | 13 comments
I honestly don’t understand how multi-day tours are expected to work on GetYourGuide … GetYourGuide launched multi-day tour sales with a lot of noise and publicity, but in reality these products are still treated exactly like standard €50–€100 activities — same commissions, same cancellation rules, same presentation. Let’s be realistic. How is a tour operator…
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#hotco2026 #hoteltrends #aihospitalityindustry #2026trends #hoteldevelopment #hotelsolutions | Martina Lazarova, MBA
Fresh notes from HOTCO 2026 Vienna 🏨✍️ ✅ The Agentic Channel is here. Martin Stolfa said it best: « The better the description of the product, the better the results. » We are entering an era of Agent-to-Agent communication – real examples by Jan Popovic. This is a new revenue stream you need to explore. But remember: Technology…
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This is very interesting, and I imagine this is a challenge for *all* LLM tracking tools. If every tracked prompt is (potentially?) modified to include « I am based in Germany, » or something similar,… | Lily Ray | 12 comments
This is very interesting, and I imagine this is a challenge for *all* LLM tracking tools. If every tracked prompt is (potentially?) modified to include « I am based in Germany, » or something similar, for a logged-out account, it’s going to produce different results than a logged-in account with context/memory/location detection tied to Germany. I think…
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Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
By Daniel Langer
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#boutiquehotels #independenthospitality #founderled #designdriven #hospitalityleadership #blla #boutiquenotbranded | Frances Kiradjian
This is exactly the kind of news the boutique hotel world should be paying attention to and celebrating. Ian Schrager isn’t giving up his brand or creative vision. He’s doing what smart, founder-led boutique brands do: retaining full ownership of identity, culture, and guest experience while partnering with Highgate as an operator. This is an…
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A few years ago, no one knew what SHEIN was unless they were in the target audience despite them selling billions of dollars of goods. Whatnot is that today. They did $8 billion in live ecommerce… | Juozas Kaziukėnas
A few years ago, no one knew what SHEIN was unless they were in the target audience despite them selling billions of dollars of goods. Whatnot is that today. They did $8 billion in live ecommerce sales last year, they grew at 100%+ and they own 50%+ of the market in the US. They also…
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ALIS 2026: Where Hotel Growth Is Hiding in a Flat Market (What Operators Need to Know)
📌 Key Takeaways Expenses are growing 5-10% annually while revenue stagnates, creating math that only operational discipline and differentiation can solve 30% of hotels grew in 2025 despite flat industry performance according to STR, proving growth exists even in stagnant markets for operators with strong plans 75% of guests make booking decisions based on reviews,…
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The Great Debate: OTAs, AI, and the End of the 10 Blue Links Era | PA Dispatch No. 10
Last week at Skift Megatrends, I did a live, two-minute-clock, buzzer-happy debate with Skift’s Seth Borko and Sarah Kopit on what AI means for travel distribution. I’m sharing my answers below in a cleaner format than stage banter allows. You can view the entire debate on Vimeo if you have 30 minutes to spend.The meta-point…
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AI in Hospitality: From Thinking to Doing
AI in Hospitality: Reality Check (No Fluff) The week of FITUR 2026, I had the opportunity to attend google´s Travel event in Madrid, Spain. Not as a tourist of innovation—but as a practitioner. A room full of leaders. Big ideas. Sharp visuals. Powerful statements. And yet, walking out, one thought kept coming back: The future…
