Catégorie : Strategy
-
2025 Recap 👀 In 2024, Surf Office had a fantastic year, and I expected a repeat with less of my involvement so I could experiment with new projects. 🚢 That’s how 2025 started. We shipped… | Peter Fabor
2025 Recap 👀 In 2024, Surf Office had a fantastic year, and I expected a repeat with less of my involvement so I could experiment with new projects. 🚢 That’s how 2025 started. We shipped Pingotel (a simple SaaS for small hotels) and a couple of smaller tools. 📊 But the market changed a lot…
-
The Hospitality Industry Needs Conversation Engineers. Here’s Why: If you’re in hospitality and haven’t heard of a « Conversation Engineer » yet, you will soon. As AI agents move from experimental… | mathias coudert
The Hospitality Industry Needs Conversation Engineers. Here’s Why: If you’re in hospitality and haven’t heard of a « Conversation Engineer » yet, you will soon. As AI agents move from experimental to operational in hotels and restaurants, we’re discovering a critical gap: the space where technical capability meets guest intent. 🔹 What is a Conversation Engineer? A…
-
Your Brand Can’t Message Its Way Into Culture Anymore.
Why Experience Innovation Is The New Brand Moat.Nike Training Club: NikeIn December 2024, Omnicom merged with IPG, eliminating approximately 4,000 jobs. Among those displaced were hundreds of brand strategists who had spent their entire careers honing the art of positioning, differentiation, and cultural resonance. They didn’t lose their jobs because they weren’t talented or dedicated.…
-
Hotel Reputation Management by AI: A Game Changer for Pricing | Max Starkov posted on the topic | LinkedIn
Are hoteliers going to delegate management of customer reviews to AI? Recently Hospitality Net asked its World Panel of Marketing Experts this very pertinent question. With everything now touched, created, managed by AI, is hospitality prepared to delegate customer reviews to AI? Reviews written by AI, moderated by AI, and ultimately evaluated by AI? AI…
-
5-Star Hotels: What makes them different? You’ve read so much verbiage regarding the 5-star property, and my goodness, I’ve been one to contribute to this pile! But let’s set the story… | Larry Mogelonsky, P. Eng. | 13 comments
5-Star Hotels: What makes them different? You’ve read so much verbiage regarding the 5-star property, and my goodness, I’ve been one to contribute to this pile! But let’s set the story straight: The physical property does not deliver five stars. It is the human capital that does! Yes, the guest room, ambiance, quality of linens,…
-
Where is Design Heading?
Where Is Design Heading Part 1 Audio 28112025 1155Twelve years after my fellow founders and I sold the design company we founded – Fjord – to Accenture, I left this summer past. It’s been a both enjoyable and, at times, painful ride. I’ve been part of the story of digital design in the 30 or…
-
Reverse Dynamic Pricing
And why DoorDash should not outsource their PR to the free version of ChatGPT.Happy New Year! During the holidays, I started drafting what was supposed to be the below on dynamic pricing and loyalty. Then this weekend, the “DoorDash gate” happened, and because it was so on point with the topic, I had to modify…
-
How US illustrator Dorothy Waugh inspired a generation of Americans to travel to National Parks – Monocle
Dorothy Waugh’s 1930s posters helped transform US national-park tourism. A new Poster House exhibition highlights how her clear messaging, modern design and confident typography set a benchmark that still challenges today’s art directors. Writer Sophie Monaghan-Coombs Being outdoors is good for you. During the Great Depression, the then-US president, Franklin D Roosevelt, saw national parks…
-
The Year We Stopped Lying: 5 Hard Truths from 2025’s Best Posts
1. The Profit Truth: Occupancy is a Vanity Metric From: The Hotelier’s Dilemma: Why Chasing Occupancy Is Killing Your Profit For decades, the unofficial motto of our industry was « heads in beds. » But this year, the most discussed topic was the realization that chasing 100% occupancy is often a trap. We finally admitted that filling…
-
Meta just quietly released this… 🤯 You can now see the top ad of any brand in the UK. I spent hours going through all the top brands in the UK and made a board of bangers. Here’s what I… | Raphael Yarish | 224 comments
Meta just quietly released this… 🤯 You can now see the top ad of any brand in the UK. I spent hours going through all the top brands in the UK and made a board of bangers. Here’s what I found: 💧 Water2 – 11M+ views – Absolutely scaling and crushing this BFCM season. Top…
