Catégorie : Strategy

Built for brands, creators, and social teams in the trenches.Howdy there, friend! First off, Happy New Year!I’m writing this from the cozy corner of my couch, sipping on a bone broth hot chocolate (don’t knock it until you try it), and mentally prepping for the week ahead.As we all ease back into the chaos of…

Hello everyone, happy Wednesday. If you’re new here, “In The Room” is a written interview series dedicated to the stories of hoteliers and restaurateurs doing things in a uniquely interesting way. You may recall that a year ago, LVMH acquired a minority stake in Fontenille Collection, a growing portfolio of charming boutique hotels primarily in…

Marketing isn’t magic. It’s a multiplier. Multiply by zero, you still get zero. Great product × Great marketing = Exponential growth Great product × Bad marketing = Slow growth Bad product × Great marketing = Expensive failure Bad product × No marketing = Cheap failure If you meet boards or CMOs who think marketing alone…

Here’s the New Rules for Becoming a Successful Hotel Brand in 2026 Let’s stop pretending the old playbook still works. In 2026, hotel brands don’t win because they look luxurious. They win because they understand human behavior better than their competitors. Every booking is emotional before it’s rational. If you’re still leading with amenities instead…

We just unveiled a brand-new, 4-stall Tesla supercharger that we built in a small parking lot next door to The Pie Safe – our family’s artisan bakery in the tiny town of Deary, Idaho.As far as I know, this is only the third privately-owned supercharger to open since Tesla announced this initiative a couple months…

At Westgate Lakes Resort & Spa, the imbalance the Digital Markets Act is meant to address is clear. Despite being the most authoritative source for its own listing, earning top trust signals in Google Business Profiles and ranking organically through natural #SEO, the resort was still forced to pay Booking and Google Travel to appear…

Loyalty programs don’t create loyalty. Conversations do. Here’s what I’m seeing emerge: 🔹 The Shift Traditional approach: Deploy a loyalty program → Hope guests engage → Try to understand preferences The new paradigm: Engage in conversation → Build enriched guest profiles → Earn loyalty organically This is where the *Conversational Engineer* role becomes critical. 🔹…