Catégorie : Strategy
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From what I’m seeing, AI will transform advertising more than any other… | Peter Buckley | 10 comments
AI is poised to revolutionize the advertising industry more than any other creative sector due to its inherent characteristics. Advertising’s short, commercial, and formulaic nature aligns perfectly with AI’s capabilities, suggesting a future where AI-driven strategies and tools will dominate the creation and deployment of advertisements, enhancing efficiency and effectiveness in reaching target audiences.
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How will OpenAI compete? — Benedict Evans
OpenAI has announced plans for significant infrastructure investments, claiming commitments of $1.4 trillion and 30 gigawatts for future AI compute capacity, but currently uses 1.9 gigawatts as of the end of 2025. While aiming to become a major player in the AI industry akin to companies like TSMC in semiconductors, OpenAI faces the challenge of…
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AI and the Economics of the Human Touch
The article explores the dichotomy of opinions on artificial intelligence, suggesting that while some fear it could lead to economic collapse or widespread job replacement, there’s optimism in the enduring demand for roles requiring a “human touch.” Historical examples, such as the survival of live musicians despite automation like the player piano and recorded music,…
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Is Waymo Worth $126 Billion?
Over the past few years, the adoption of Waymo, alongside generative AI and Apple’s Vision Pro, has become an integral part of daily routines for some users, despite challenges such as longer wait times, limited coverage, and human backup requirements. With a valuation of $126 billion and an ambitious plan to expand to 20 cities…
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Peter Saville: How to rebrand a fashion label
The article discusses the redesign of a monogram by incorporating a past, present, and future aesthetic, particularly focusing on the letter T interwoven with an archival B, which has become the centerpiece of a current campaign seen on structures in Shanghai and other locations. It highlights the growing public interest in graphic design and typography…
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(5) 5,127 Layers – by Rex Woodbury – Digital Native
The article reflects on the interplay of technology, society, and ambition, drawing parallels between the complex layers of the fictional Star Wars planet Coruscant and the evolving technological landscape. It discusses recent tech advancements, such as SpaceX’s acquisition of xAI and the accelerated scaling of AI, while cautioning against overestimating the pace of adoption due…
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Before You Use Claude Code: Build This First
The article discusses the importance of creating a foundational set of five personal context files before diving into using AI tools like Claude Code, emphasizing that these files help the AI understand the user’s individual style and requirements, thus preventing repetitive and generic results. It outlines a simple, non-technical process to build these files, which…
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Claude Code for Designers: A Practical Guide
A former full-stack developer and designer discusses the transformative impact of Claude Code, a tool that facilitates the code generation process by translating design intentions into working software. The author, who has shifted from daily coding to a focus on design strategy, shares experiences of creating functional prototypes and practical tools, such as an AI-powered…
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Why the Winter Olympics are better than the Summer Games
The Winter Olympics, beginning today, are celebrated for their adventurous spirit and hazardous sports, contrasting with the relatively safer Summer Games. Despite being overshadowed by their summer counterpart, the Winter Games have gained prominence with 91 nations participating in 2022, and they serve as a platform for underdogs like Brazil and Eritrea, showcasing stories of…
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238. Death of Software. Nah.
The article discusses the transformative impact of AI on business and technology, drawing parallels with historical shifts such as the advent of personal computers, online retail, and media evolution. It emphasizes that while AI is changing who builds software and what is built, the demand for more sophisticated software will continue to grow. The piece…