Catégorie : Strategy

🔁 RFPs aren’t broken. What’s broken is how we expect them to work. Really proud of how successful the “RFP Process Reinvented” business travel workshop was at HEDNA Orlando. Huge thanks and congratulations to an outstanding panel: 👏 Nina Marcello (ALTOUR) 👏Kate Blythe (Accor) 👏 Annette Cumming (BTP Automation) What made this session special wasn’t…

For decades, location defined the value of hospitality brands. Today, something else is taking over. Sea view, iconic address, remote paradise… 👉 The better the location, the stronger the demand. But that logic is starting to crack. Today, the most desirable hospitality brands are no longer competing primarily on geography. They are competing on meaning,…

RevPAR is one of the most widely used hotel metrics — and for good reason. It’s simple. It’s comparable. It shows how well a hotel captured demand relative to the market. But RevPAR can also be misleading if it’s read in isolation. 1. RevPAR can rise while profit stalls A hotel can grow RevPAR by:…

Let’s kill the comforting story. OTAs didn’t “steal” your guests. You handed them a hotel that looks like everyone else’s. Here’s the uncomfortable truth: If your hotel can be understood in 3 seconds on a booking grid… you’ve already lost. Because the grid doesn’t reward “nice”. It rewards clarity + certainty + fit. Most hotels…

The Zoom was supposed to be a quick check-in. Fifteen minutes, tops. My friend runs a mid-sized hotel group. He’d just come out of a board meeting where someone floated the idea of replacing their property management system with « AI tools. » Claude Code was in the headlines. Software stocks were tanking. The board wanted to…

Three hotel AI booking apps. One hidden war. Expedia, Booking.com, and Accor all live inside ChatGPT now. I tested all three with the same hotel search. Here is what I found. 👉 Expedia built the smoothest conversation. Names, prices, comparisons flowing naturally in the chat. 👉 Booking.com landed somewhere in the middle. 👉 Accor’s conversational…

When design ego beats guest psychology, the stay loses. Someone decided bathrooms no longer need doors. Not as a quirky exception. As a design stance. Glass boxes. Sliding panels with gaps. Half-walls posing as boundaries. The pitch sounds brave and modern. The lived experience feels exposed and absurd. The Wall Street Journal’s Katie Deighton <!–>…

Aman is launching their first West Coast property. A $10-billion development that looks like it’s in Singapore. Vertical gardens cascading down luxury towers. Buildings almost enveloped by foliage. 10 acres of botanical gardens integrated into the architecture. This is Aman Beverly Hills. The centerpiece of One Beverly Hills at Wilshire and Santa Monica Boulevards. 10-story…

This is the holy grail for a lotta marketers: Cracking the SEO code for ChatGPT. Four Big Takeaways from today’s The Wall Street Journal: Remember, the stakes are getting higher now. OpenAI has said they will start putting ads in ChatGPT for free and $8/m tier users. That’s the huge majority of the 800m weekly…