Catégorie : Research
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AI revolution in travel ‘well underway’, says Google
Google predicts that AI advancements are already reshaping travel consumer behavior, with even more changes expected in the coming year Oct 3, 2024 During a presentation at the 2024 Travel Weekly Future of Travel Conference, Ailish O’Brien highlighted the transformative impact of AI on how individuals search for and plan their vacations online. « Travelers are…
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50 basic ChatGPT prompts for hoteliers
Here’s how ChatGPT can help hoteliers improve guest interactions and streamline internal processes Oct 3, 2024 Shiji has developed 50 customized ChatGPT prompts specifically for the hospitality industry. These prompts focus on a variety of areas, such as improving guest engagement, providing concierge services, and streamlining internal hotel operations. Key takeaways The Importance of context:…
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Future of News Mission – Stagwell
In 2024, Stagwell launched the Future of News Initiative, created to spark an industry-wide conversation about the need – and the opportunity – to invest in quality news journalism. To begin the conversation, Stagwell agency HarrisX conducted a 50,000-person study which showed advertising against news content was not only brand safe, but also a strong…
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The Innovator’s Dilemma in Ad Production: The Tug-of-War Between Established Models and Brand Demands
In today’s rapidly evolving advertising landscape, traditional ad production companies find themselves at a critical juncture. The industry faces a classic innovator’s dilemma: established players must balance maintaining their current business models while adapting to disruptive technologies that could reshape the entire content creation process. The Current Ad Production Landscape Ad production companies have long…
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2025 will be the year of the Travel Maximizer
Hilton’s 2025 Trends Report highlights the merging of work and play, relaxation and adventure, and solitude and connection Oct 2, 2024 « Today’s travelers don’t just want to choose their own adventure – they want to make the most of every moment, » said Chris Nassetta, president and CEO, Hilton. « This new data highlights a compelling balance,…
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A tale of two holidays
According to PwC’s Holiday Outlook, shoppers are expected to spend an average of $1,638 on gifts, travel and entertainment this holiday season, a 7% increase from 2023 Oct 2, 2024 While the overall average points to increased spending, individual behavior across income levels paints a more complex picture. Some consumers are spending more, while others…
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It’s time for tourism to become a force for good
Tourism accounts for nearly 8% of global CO2 emissions, and with the number of international arrivals predicted to reach 1.8 billion by 2030, action is more important than ever Oct 1, 2024 This year’s World Tourism Day marks a new beginning for tourism in Copenhagen. With its new strategy All inclusive, Copenhagen redefines an outdated…
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SuitePad launches Stay Manager
SuitePad announces the launch of Stay Manager, an innovative feature designed to help hotels personalize guest stays Oct 1, 2024 The Stay Manager centralizes various guest preferences, making it easier for both guests and hotels to manage stay-related details. It supports the hotel staff with the check-in process by allowing guests to select their choices…
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Travel and the new work paradigm
The shift to remote work has been a major trend, but a more subtle but growing development is the ability to work from anywhere – and it’s proving to be more than just a passing phase Oct 1, 2024 As companies continue to adapt to this shift, many are realizing that traditional work models are…
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Chinese travel preferences are evolving
Buoyed by falling airfares, Chinese travelers are booking more overseas trips for the National Day ‘Golden Week’ holiday period Oct 1, 2024 Data from Alibaba’s Fliggy shows that travelers are heading to popular Asia-Pacific destinations such as Japan, Hong Kong, South Korea, Australia, Thailand, Malaysia, Singapore and Vietnam, with the U.S. also making the list.…