Catégorie : Research

3 possible actions to consider ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  New from McKinsey & Company   This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we…

Since the dawn of leisure travel, people have journeyed in search of new experiences. They long to meet friendly locals, eat new foods, stroll through unfamiliar landscapes, and witness (or maybe even join) cultural traditions that remind them that they’ve left home. More and more, experiences have become powerful decision drivers for travelers: the possibility…

The expansion of the middle class is expected to drive mid-market travel, while younger generations and domestic travel trends are on the rise Nov 7, 2024 A growing middle class, an aging population and a global shift to the East are among the most influential trends in the hotel industry, according to insights from top…

Robotic Process Automation (RPA) is revolutionising the hospitality industry, driving efficiency and improving business outcomes across various departments. The supporting infographic to this article highlights the value of RPA in automating critical functions such as finance, customer experience, supply chain, and IT. The infographic outlines a structured five-step approach to maximising RPA’s potential and benefits. Each…

The world’s largest TMC is growing market share in two key customer segments: large enterprises and small businesses Nov 6, 2024 American Express Global Business Travel (Amex GBT) reported continued success with its dual strategy of reinforcing its strong position with multinational corporations while aggressively expanding into the fragmented small and medium-sized business (SMB) sector.…

IATA has released the results of its 2024 Global Passenger Survey, showing that travelers continue to value convenience and speed Nov 6, 2024 « Passengers value flexibility and transparency when planning and booking travel, as well as speed and convenience at the airport. They are increasingly turning to biometrics, digital wallets and off-airport processes to achieve…

Say goodbye to no-shows and last-minute cancellations. Keep your hotel bookings solid and avoid those unexpected gaps Nov 6, 2024 With the rise of flexible policies and competitive deals, booking behavior is changing. According to a June 2023 report by Statista, 66% of Gen Z adults and 64% of Millennials are now willing to pay…

Phocuswright examines the significance of this change – both its implications and limitations – and outlines the strategic implications for travel advertisers Nov 5, 2024 Google’s recent decision to pause its plan to phase out third-party cookies in Chrome provides temporary relief for travel advertisers. However, it underscores the growing focus on privacy and the…

You’ve heard of Black Friday. But today’s consumers increasingly shop for trips on Travel Tuesday. How can travel industry players benefit from this trend? Nov 5, 2024 The significant consumer focus on Black Friday has led to similar marketing initiatives on adjacent days. The latest addition to this Thanksgiving-related marketing trend is Travel Tuesday, a…