Catégorie : Research
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Too much data?
How Agoda is shifting its view on customer experiences and internal processes through innovation and a steadfast focus on the future Nov 28, 2024 Agoda’s culture of experimentation is a fundamental pillar of its strategy in navigating the increasingly complex travel technology landscape. With approximately 1,000 experiments running at any given time, the company’s approach…
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Google to tweak search results in Europe
Google plans to adjust how platforms like Booking.com and Airbnb appear in European search results to comply with the Digital Markets Act Nov 28, 2024 Google is set to tweak the way it displays search results in Europe after smaller rivals complained that traffic to their sites dropped following previous changes by Alphabet’s Google unit.…
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Amex GBT projects ‘modest’ 2025 airfare increases
Global airfare price increases for most regions except Australia are expected to continue to stabilize in 2025, continuing a trend that began in 2024 Nov 26, 2024 American Express Global Business Travel’s Air Monitor 2025 report highlights ongoing trends that are likely to impact air travel prices in 2025. These include a decline in leisure…
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The future of hospitality revenue management
Deeper integration of AI technologies will transform revenue management, providing unprecedented capabilities for data analysis and real-time decision making Nov 26, 2024 Hospitality revenue managers are navigating a complex and evolving environment influenced by shifting consumer preferences, regional variations, and growing competition from short-term rentals. These challenges highlight the urgent need to transform revenue management…
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Digital twins: The key to unlocking end-to-end supply chain growth
5 key tenets for success New from McKinsey & Company This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we…
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The week in charts
The Week in Charts Europe’s AI opportunities, healthcare inequities, and more
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2025 hotel demand growth ‘muted,’ says PwC
Business travel demand at U.S. hotels should increase year-over-year in 2025, but overall demand growth will be « muted » due to softening leisure travel Nov 22, 2024 The U.S. lodging industry is projected to experience modest growth through 2025, driven primarily by a moderate increase in average daily room rates and stable occupancy levels. This is…
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Booking.com launches biggest Black Friday deals ever
With travel a top priority for the year ahead, Booking.com is making travel planning more affordable with up to 35% off global accommodations Nov 22, 2024 Recent Booking.com research shows that 73% of respondents consider travel a priority, but they’re keen to find options that fit their budget. In addition, 56% of travelers plan to…
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Why travel is missing the mark with Gen Z
Gen Zs are much more deeply driven by purpose, with about a third actively engaged in social justice or activism Nov 22, 2024 Recent research from leading travel retail agency, m1nd-set, explores the travel and shopping habits of Gen Z – poised to become the largest segment of travel shoppers in the coming years. The…
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Travel is a priority, but life stages shape our plans and choices
Tripadvisor study reveals how life stages shape travel habits and offers tips for marketers to engage travelers Nov 21, 2024 Tripadvisor has launched « Travel Through Life », an insight-driven report that explores how life stages influence travel habits and provides strategies for brands to meaningfully engage with consumers. The report examines travel research and booking behaviour…