Catégorie : Research
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Agentic AI top strategic tech trend for 2025, says Gartner
Agentic AI transforms AI from a passive assistant to an autonomous agent capable of making proactive decisions Dec 6, 2024 We are entering the age of Agentic AI, where artificial intelligence is evolving from a passive tool to an active agent capable of making autonomous decisions and taking intelligent actions. Highlighted by Gartner as the…
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Further solid air demand growth in October
Global air traffic in October increased 7.1% year over year, the same growth figure reported for September, according to IATA Dec 5, 2024 The International Air Transport Association (IATA) released data for October 2024 global passenger demand with the following highlights: Total demand, measured in revenue passenger kilometers (RPK), was up 7.1% compared to October…
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The hotel guest experience of the future
The key to creating the guest experience of the future is to consistently deliver on expectations at every touchpoint of their journey with you Dec 5, 2024 Designing a guest experience that meets your guests’ expectations not only drives revenue, but also builds loyalty and lasting relationships, leading to sustainable long-term profitability. Key takeaways In…
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Loyalty program partnerships are gaining popularity
Coalition loyalty programs can help brands reach new markets, cross-promote and increase brand awareness. But implementation can be challenging Dec 5, 2024 Loyalty program partnerships are growing in popularity among business leaders, according to EY’s 2024 Loyalty Market Study. Nearly half (45%) of corporate respondents said they plan to build a rewards ecosystem within the…
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Amazon Black Friday Universe: A new immersive space open to the public in Milan
The Amazon Black Friday Universe, an experiential and immersive space open to the public at Via De Cristoforis, 1, in Milan, from November 26th to December 1st, aims to celebrate Black Friday Week, with hundreds of thousands of online deals available to customers on Amazon.it from November 21st to December 2nd 2024.Amazon Black Friday Universe…
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AI for Strategists | APG
Research: What do strategists think of AI, how are they using it and what impact is it having?Big Picture: No surprises. AI is here to stay. We’re using it more and more. It’s both useful and sometimes underwhelming. We are allowing it ride roughshod over our critical faculties at times and it may be causing…
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Is ChatGPT still top of the chatbots?
Updated AI chatbot comparison matrixIt’s 9 months since I first posted my AI chatbot comparison matrix and 4 months since I updated it. Time for another update, with some new rows and columns…New entrantsJust a few days after I first posted my comparison in February, French start-up Mistral launched le Chat, notable for a) being…
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(28) Post | LinkedIn
How people actually become marketing leaders (the version your CMO doesn’t want you to see) – Master the subtle art of taking credit for your team’s work while simultaneously blaming them for failures. – Become an expert at data wizardry. When metrics are down, the data is « too recent to draw conclusions. » When they’re up,…
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Google on generative AI, voice and the future of travel search
The new age of search will embrace generative artificial intelligence and voice search and will be laser-focused on working with partners Dec 4, 2024 During a session at the Phocuswright conference, Julie Farago, Google’s vice president of engineering for travel and local search, shared insights about her team of 700 engineers who manage two billion…
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UK: Outbound travel now boosts economy more than pre-pandemic
Overseas travel contributed nearly £52 billion to the UK economy last year, surpassing pre-Covid levels, according to Abta Dec 4, 2024 The association reports that outbound travel contributed £51.6 billion in gross value added (GVA) to the UK economy, a 5% increase on pre-pandemic levels of £49 billion. Abta chief executive Mark Tanzer noted that…
