Catégorie : Research

During the past 8 years, IPG and Publicis have grown their revenues, while WPP and Omnicom have declined. These holding companies are not managed in a uniform way. What’s going on?Credit: Al Ross, The New Yorker, The Cartoon BankWPP, led for 33 years by Sir Martin Sorrell (from 1985 to 2018), established what became the…

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The company expects to achieve annual savings of up to $450 million as a result of the organizational changes announced in early November Dec 12, 2024 About one-third of the savings will come from job cuts, primarily at Booking.com, the company previously said. The remaining savings will come from modernizing processes, upgrading systems and reducing…

Lastminute.com’s Travel Horizons Report sheds light on which destinations have surged in popularity compared to 2023 Dec 12, 2024 Europe is teeming with hidden gems for vacationers – just take a look at our curated list of the continent’s most underrated destinations. And if the latest findings are any indication, travelers are beginning to discover…

Passenger numbers are expected to reach 5.2 billion in 2025, an increase of 6.7% compared to 2024 Dec 11, 2024 Total airline industry revenue is expected to exceed $1 trillion for the first time in 2025, a 4.4% increase from the previous year, according to a report released Tuesday by the International Air Transport Association…

Travelers are actively starting to avoid destinations exposed to extreme weather, according to the latest WTM Global Travel Report Dec 11, 2024 The report, in partnership with Tourism Economics, found that 29% of travelers from key global markets have avoided visiting a destination in the past 12 months due to concerns about bad or extreme…

Booking.com is a leading review generation source in the majority of the world’s markets. Now, it is introducing significant updates to its review scoring system, and this change marks a watershed moment—particularly for hotels that haven’t been leveraging ReviewPro’s GRI. Aligning With the GRI Rationale For years, ReviewPro’s Global Review Index™ (GRI) has provided a…

Guests staying in rental accommodation in Italy, like Airbnb or Booking properties, must now be met in person by owners. ADVERTISEMENTThere has been growing discontent in European destinations around the proliferation of Airbnb properties and the disruption this brings to neighbourhoods. Earlier this year, residents of cities including Rome, Florence and Milan sabotaged key lock boxes…

The evolution of PMS has revolutionized the guest experience, enabling hotels to operate efficiently and respond quickly to guest needs Dec 10, 2024 The Property Management System (PMS) serves as the foundation of hotel operations, streamlining guest data management and ensuring a smooth check-in to check-out experience. Key takeaways Integration and flexibility: A modern PMS…

Surveillance pricing takes dynamic pricing a step further by tailoring costs to what airlines and OTAs think you’re willing to pay Dec 10, 2024 Surveillance pricing uses data such as browsing habits, location and income to set personalised prices. Searching for flights on a MacBook, for example, may yield higher prices than on a low-cost…