Catégorie : Research
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The week in charts
The Week in Charts Renewable energy sources, shifts in global trade, and more
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Skift Travel Megatrends 2025
Welcome to Skift’s 2025 Megatrends, which tell us that the travel industry, like everything else, is moving at a frenetic pace. In 2025, global politics, technology, and the very human need for connection will converge in a battle for customer dollars. Travel today is marked by a deep contradiction. There is a clash between the…
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2024’s Most Popular Research: A Year in Review
Madison and Wall: Saturday Summary for January 4, 2025Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and walk listeners through how the advertising business works. Episode 16 of the Madison & Wall M&W Podcast is now available on Spotify, Apple, or wherever you get your podcasts.We have also recently launched…
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Aviation falling behind in efforts to reduce carbon emissions
Aviation risks missing ‘net zero’ targets without faster progress on sustainable aviation fuel production, IATA warns Jan 8, 2025 Willie Walsh, IATA’s director general, criticized politicians for failing to address aviation decarbonization in a coordinated manner, expressing doubts about airlines meeting the EU’s target of 6% sustainable aviation fuel (SAF) usage by 2030. Key takeaways…
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The new Chinese traveler
While some destinations have shifted their focus away from waiting for Chinese travelers to return, those that continue to target this market must adapt Jan 8, 2025 China’s outbound travel market remains in recovery mode post-Covid, with 130 million trips expected in 2024. That’s a big number, but still short of the pre-pandemic peak of…
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Hotel innovation enters a new era
By combining innovative technologies with a renewed focus on the human connection, hotels can redefine the meaning of guest satisfaction Jan 8, 2025 A recent report from Oracle Hospitality and Skift highlights the urgent need for hotels to evolve. « Consumers have undergone significant changes over the past two years, » the report notes, pointing to evolving…
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UK: Spending with travel agents continues to grow
According to the Barclays UK Year End Consumer Spend Report, consumer spending with travel agents increased by 7.5% year on year Jan 7, 2025 Agents experienced the highest year-on-year growth in total transactions of all sectors tracked by Barclays, with a 17.8% increase in December. This marked an acceleration from the 15.6% year-on-year growth recorded…
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Travel trends 2025: Budget, luxury, digital, personalized
A new report highlights low-cost innovation, premiumization, online travel and apps, and personalization as the key themes that will shape the travel and tourism sector in 2025 Jan 7, 2025 In addition to industry-specific themes, GlobalData’s Key Themes in Travel & Tourism 2025 report examines the key technological, macroeconomic and ESG trends that will shape…
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Things we learned about LLMs in 2024
31st December 2024 A lot has happened in the world of Large Language Models over the course of 2024. Here’s a review of things we figured out about the field in the past twelve months, plus my attempt at identifying key themes and pivotal moments. This is a sequel to my review of 2023. In…
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AI Search Use Case in Travel: Board Governance
Everyone interested in learning how to use generative AI effectively wants proof of concept. Working with travel industry leaders on a daily basis, that is the most common request: « What are some uses cases that clearly demonstrate how AI works and delivers on its promise? » I have one example related specifically to AI search. In…