Catégorie : Research

Google recently brought together food industry leaders to share the latest trends in restaurant search and digital marketing Feb 4, 2025 Google’s latest search data reveals major shifts in what diners are looking for, both on their plates and through their online experiences. From trending dishes to digital behaviors, here’s what’s driving today’s food seekers.…

With more and more professionals blending work and play, the industry is poised for rapid growth driven by strong demand Feb 4, 2025 As business travel continues to evolve, approximately 60% of global business travelers now add leisure days to their work-related trips. This shift has fueled the rapid growth of the bleisure travel market,…

Business travel will transform into a strategic tool for collaboration and growth, driven by new technologies and distributed workforces Feb 4, 2025 Key trends include decentralized booking, hub-based team structures and the gradual integration of AI to improve efficiency. Industry consolidation will drive innovation and new tools, but the core value of face-to-face interactions remains…

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Technology continues to transform the foodservice industry, reshaping the way restaurants operate and interact with their customers. From mobile apps and contactless payments to back-of-house automation and front-of-house innovations, these advancements promise efficiency and convenience. However, as technology becomes increasingly embedded in dining experiences, operators must navigate a nuanced landscape where convenience meets the human…

The Multiplier Effect: A CMO’s guide to brand-building in the performance eraWe’re excited to introduce The Multiplier Effect, a data-driven analysis that reveals why many advertisers are leaving significant revenue-generating opportunities on the table. This report is based on insights and data from a first-of-its kind coalition of advertising effectiveness experts: Analytic Partners, BERA.ai, Prophet,…

Increase in multitasking by media users will force advertisers to rethink long-established campaign models and move measurement of engagement from reach to attention Across media formats, an average of ~75% of media users multi-task, and over 60% of media users simultaneously consume multiple forms of media content. Traditional publishing offered hope from higher consumer focus…

Four days in December interval exceed 100 billion viewing minutes of TV.Netflix +14% on strength of NFL Christmas Day games,‘Carry-On’ and ‘Squid Game.’Prime Video notches platform-best 4.0% of TV, led by ‘Red One’ with 5.6 billion viewing minutes.YouTube achieves record-setting share with 11.1% of TV watch time.The December 2024 interval dates included 11/25/2024 through 12/29/2024.…

Analysts offered a mildly optimistic outlook for the lodging industry at the Americas Lodging and Investment Summit Feb 3, 2025 While the hotel industry shows signs of moderate growth, cost control and political stability will be key factors. CEOs are cautiously optimistic, but remain wary of potential disruptions from unpredictable politics. Key takeaways Modest corporate…

While the overall numbers didn’t shift, there are some differences with how the forecast now views 2025 Feb 3, 2025 Last week at the Americas Lodging Investment Summit (ALIS) in Los Angeles, CoStar and Tourism Economics made slight adjustments to their original 2025 U.S. hotel forecast. Key takeaways The projected growth rates for average daily…