Catégorie : Research

Welcome to the Guest Experience Benchmark Report 2025 – Year in ReviewsWe are excited to announce that the Yearly Edition of theGuest Experience Benchmark Report is finally here!  Discover how 2024 sets a new benchmark for hotel review performance. This report analyzes 39M+ reviews from 11,200 properties across 61 sites and 68 languages, offering key insights into…

You may think that by using an aggregator, or by booking directly with an airline, you’re getting the best deal on a flight. You’re probably not. Sometimes not even close.Here’s the catch: the costs are hidden inside checkout funnels, where you have no easy way to compare alternatives.It’s a cocktail of product psychology and deceptive…

By working with OTAs instead of against them, hotels can drive long-term profitability and strengthen direct booking performanc Feb 7, 2025 Online travel agents (OTAs) have long been viewed as competitors to direct hotel bookings due to the high commission costs they demand. However, reframing this mindset can unlock opportunities for hotels. Rather than fighting…

Key destinations across Asia and beyond experienced increased transaction volumes, signaling a robust rebound in global travel Feb 6, 2025 Chinese travel spending saw a remarkable surge during the Lunar New Year holiday, driven by both outbound and inbound travel. Alipay and Fliggy, Alibaba Group’s travel platform, reported significant growth, reflecting strong demand for international…

The economic impact could be a severe blow to US tourism, potentially causing long-term damage to key states that rely on Canadian visitors Feb 6, 2025 In response to the 47th U.S. President’s announcement of a 25% tariff on Canadian imports, thousands of Canadian travelers have canceled their U.S. vacations in protest. The travel boycott,…

Hotel performance in 2025 will see moderate growth, influenced by economic factors, shifting demand, and rising costs Feb 6, 2025 As 2025 approaches, hoteliers are eager for insights into market performance and emerging trends. At the Americas Lodging Investment Summit (ALIS), industry analysts provided forecasts and key takeaways for the upcoming year, highlighting expected revenue…

AI agents are reshaping the industry, making travel planning faster, cheaper, and more efficient Feb 6, 2025 Since late January, the focus in generative AI has shifted toward autonomous agents, with increasing speculation about artificial general intelligence (AGI). AI-driven agents are poised to be the most disruptive force in travel planning, transforming how users interact…

Disney’s fifth annual Global Tech & Data Showcase brought together top brands, agencies, and clients in Las Vegas to unveil the company’s latest technological advancements and innovation strategy. Taking the stage at the Chelsea Theater, Disney’s Global Advertising President, Rita Ferro, kicked off the event with an announcement: Disney Advertising’s ad-supported monthly active users across…

President Trump quickly paused his tariff threats against Canada, but the damage from threatening a 25 percent tariff may already be done Feb 5, 2025 According to the U.S. Travel Association (USTA), a 10% drop in Canadian visitors could cost the U.S. travel industry $2.1 billion and put 140,000 hospitality jobs at risk, affecting hotels,…

Google recently brought together food industry leaders to share the latest trends in restaurant search and digital marketing Feb 4, 2025 Google’s latest search data reveals major shifts in what diners are looking for, both on their plates and through their online experiences. From trending dishes to digital behaviors, here’s what’s driving today’s food seekers.…