Catégorie : Research
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Emerging destinations beyond the tourist hotspots
From Rwanda to Vietnam, how a new wave of travel is prioritizing authenticity, sustainability, and unique experiences Feb 26, 2025 A recent Skift survey found that 70% of travelers now prioritize authenticity and unique experiences when planning their trips, signaling a shift away from traditional tourist destinations to emerging ones. Countries like Rwanda, Vietnam, and…
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Trends in U.S. traveler lodging bookings
Social media, OTAs, and price sensitivity shape how travelers choose and book accommodations Feb 26, 2025 In the 12 months ending July 2024, U.S. travelers reached new heights in lodging bookings. This surge in activity provides insights into how travelers plan, research and ultimately choose where to stay. The findings from Phocuswright’s U.S. Consumer Travel…
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2025 Hotel Direct Distribution Report
D-Edge’s new report highlights the benefits of direct bookings – lower acquisition costs, higher revenue per booking, longer stays, and fewer cancellations Feb 25, 2025 In today’s competitive market, managing distribution costs is critical to maximizing profitability. Drawing on data from Europe and APAC, this report examines the key strategies – particularly in digital marketing…
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The top 50 genAI use cases in marketing | MarTech
As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — including CEOs, consultants, marketing directors and operations managers — to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from…
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OTAs make huge inroads in attraction ticket sales
Visitor attractions have seen a dramatic shift in distribution, with OTAs more than doubling their share of bookings since 2019 Feb 24, 2025 Arival’s new study, The State of Visitor Attractions, highlights significant changes in the visitor attractions sector, focusing on distribution, ticketing technology, operations and marketing. The report reveals that Online Travel Agencies (OTAs)…
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Travel agency sales stay strong after record year
The U.S. travel industry is off to a strong start in 2025, continuing its streak of year-over-year growth Feb 24, 2025 Air ticket sales reached $9.3 billion in January, a 5% increase from January 2025 and the seventh consecutive month of year-over-year growth. The data highlights continued demand for both domestic and international travel, signaling…
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The week in charts
The Week in Charts Europe’s B2B energy market and workplace well-being
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U.S. hotel performance sees continued growth in January 2025
Hotels saw strong gains in RevPAR, ADR, and occupancy, driven by the presidential inauguration, disaster recovery, and a growing gap between luxury and economy properties Feb 21, 2025 In January 2025, U.S. hotel performance showed strong year-over-year growth, with revenue per available room (RevPAR), average daily rate (ADR), and occupancy all experiencing notable increases. These…
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Booking.com beats Q4 estimates but faces slowing growth
U.S. growth has flattened, and analysts warn of a slowdown in the broader travel industry Feb 21, 2025 Booking Holdings exceeded analysts’ expectations for its fourth-quarter profit, benefiting from a strong recovery in Asian travel markets. While travel demand in Asia, particularly China, continues to grow, the U.S. market is stabilizing after a surge in…
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Self-Checkout Is a Failed Experiment
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