Catégorie : Research
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OTAs hit record levels of marketing spend in 2024
As AI reshapes digital advertising, industry leaders like Booking.com, Expedia, Airbnb, and Trip.com adapt strategies to stay ahead in the evolving travel landscape Feb 28, 2025 The 2024 financial reports of the major online travel agencies (OTAs) – Airbnb, Booking Holdings, Expedia Group and Trip.com Group – highlight an unprecedented $17.8 billion investment in sales…
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Navigating Europe’s evolving travel market: Key Trends for 2025
How shifting budgets, changing loyalty trends and value-driven pricing are reshaping the industry Feb 28, 2025 The European travel industry is undergoing significant changes as traveler behavior and budgets continue to evolve. While some travelers are increasing their spending, others are cutting back due to economic pressures. Skift Research’s latest report, ‘European Travel Insights: Unveiling…
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Middle East tourism flourishes in 2024
Morocco, Qatar and Saudi Arabia lead growth, while Jordan faces decline amid Gaza crisis Feb 27, 2025 In 2024, tourism in the Middle East showed resilience despite regional challenges, with several countries experiencing significant growth in visitor numbers. Morocco and Qatar stood out, while Jordan experienced a decline, largely due to the Gaza crisis. Despite…
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Trip.com’s profit soars 72% as global travel rebounds
Strong international growth and AI investments drive success, despite Nasdaq stock dip Feb 27, 2025 Trip.com’s Hong Kong-listed shares jumped after the company reported a 72% increase in net income for the year, fueled by a strong recovery in the global tourism industry. Despite the positive financial results, the company’s U.S.-listed stock saw a sharp…
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Expedia announces layoffs amid cost-cutting measures
Despite strong revenue and profit growth, the travel giant is reducing its workforce to improve efficiency and reallocate resources Feb 27, 2025 Expedia Group has announced another round of layoffs as part of its ongoing efforts to cut costs and streamline operations. The Seattle-based travel giant cited the need to adapt to industry changes and…
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UK’s On The Beach sees strong demand
Summer bookings soar as city packages gain popularity, driving 23% profit increase for travel company Feb 27, 2025 Despite economic concerns, On The Beach Group (OTB) remains optimistic about demand for its European city packages and expects a significant increase in summer bookings. The company expects underlying pre-tax profit to increase by 23%, in line…
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What do US consumers want from e-commerce deliveries?
Win-win scenarios New from McKinsey & Company This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect…
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Elon Musk spells danger for Accenture, McKinsey and their rivals
It should be a management consultant’s dream. The organisation is immense. Bloat is a problem. And the new boss is eager to shake things up. President Donald Trump and his disrupter-in-chief, Elon Musk, have already begun hacking away at America’s federal bureaucracy. Mr Musk’s Department of Government Efficiency (DOGE) has set itself the target of…
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What to expect at ITB Berlin 2025
Key trends, technologies and insights to watch at the world’s biggest travel show Feb 26, 2025 ITB Berlin, the world’s largest travel trade show, is fast approaching, bringing together hospitality and travel professionals to discuss innovations, explore global tourism trends and foster networking opportunities. With more than 400 expert speakers and 24,000 attendees, this year’s…
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Major Booking.com scam targets Hungarian travelers, steals millions
Scammers use phishing attacks to trick guests into paying criminals directly Feb 26, 2025 Over the course of three months, a sophisticated fraud operation preyed on Hungarian travelers through Booking.com, stealing a total of 177 million forints. The scam involved criminals gaining access to the accounts of accommodation providers and tricking guests into paying the…