Catégorie : Research

From AI-driven automation to wellness-focused travel, the key shifts transforming business trips and redefining corporate travel strategies Mar 4, 2025 Amadeus Cytric, in partnership with trend forecasting agency Globetrender, has identified key shifts that are reshaping business travel. From AI-driven automation to sustainable choices and seamless airport experiences, companies must adapt to maximize efficiency, well-being…

From inspiration to booking, social media is transforming the travel industry – reshaping how younger travelers discover and purchase experiences Mar 4, 2025 A Skift Research study highlights the growing role of social media in travel planning and booking, especially among Gen Z and Millennials. Social media has surpassed traditional travel websites and review platforms…

As banks continue to expand their influence in travel, the industry is undergoing a major transformation – one that could challenge the dominance of OTAs Mar 4, 2025 Skift Research’s latest report explores how banks and credit card companies are disrupting the travel industry by launching their own booking platforms. As loyalty programs lose their…

How successful are streaming bundles? We just got a strong data point via Antenna: The Disney+-hulu-Max bundle is « stickier than Netflix » based on Q3’24 data. Let’s put some $ figures on this, using the Streamonomics framework: The simplest way to estimate the marginal Lifetime Value of a subscriber is multiplying Average Revenue Per Sub (ARPU)…

For years, marketers have worked to master search algorithms and position their companies well in search results and generate sales. Some invested in rich content and thoughtful optimizations, while others chased quick fixes like keyword stuffing. Now, the rise of AI search engines and generative summaries has upended traditional search behavior, delivering answers directly on…

The company closed 2024 with strong financial results, driven by double-digit revenue growth and higher profitability Mar 3, 2025 The Spain-based travel technology company saw significant growth in air distribution, air IT solutions and hospitality solutions, driving its overall financial success. CEO Luis Maroto highlighted the company’s expansion and profitability, highlighting strategic investments, key partnerships…

Booking.com led the online travel booking market in January 2025, with an impressive 560.23 million visits, far surpassing its competitors Mar 3, 2025 The world’s top five most-visited travel and tourism websites demonstrate the importance of extensive accommodation options, reliable reviews, and easy-to-use booking systems. Key takeaways Booking.com’s market dominance: With more than 560 million…

With the commission-based model gone, small hotels face higher costs, lower visibility, and greater dependence on OTAs Mar 3, 2025 Google’s decision to end its commission-based model for hotel ads in February 2025 is a significant setback for independent hotels. This shift forces small and mid-sized hospitality businesses into a pay-per-click (PPC) system that is…

The Week in Charts Caregiver burnout, private equity pharma deals, and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Insights from Accor, Booking.com and the University of Surrey on effective sustainability messaging in hospitality Feb 28, 2025 A recent joint report from Accor, Booking.com and the University of Surrey explores how travelers can be encouraged to make more sustainable choices during their stay. While many guests express a desire to travel sustainably, skepticism and…