Catégorie : Research

  • Canada’s growing reluctance to travel to the U.S.

    From tariffs to travel restrictions, why fewer Canadians are heading south Mar 14, 2025 Many Canadians are becoming wary of traveling to the U.S., with declining interest partly due to tariff threats and President Trump’s negative comments about Canada. A report suggests that even a minor decrease in Canadian tourism could result in significant losses…

  • Five years later: How COVID-19 changed the travel industry

    The pandemic reshaped how people travel, driving long-term trends toward sustainability, well-being, and personalization Mar 13, 2025 The travel industry has undergone a major transformation over the past five years, shifting towards more mindful and meaningful experiences. Travelers are now more conscious of their impact, prioritizing sustainability, responsible tourism, and local communities. Additionally, adventure and…

  • Global business travel in 2024: Growth, shifting Trends, and the road ahead

    How economic pressures, sustainability goals, and tech innovations are reshaping corporate travel Mar 13, 2025 The Advantage Travel Partnership, in collaboration with Travelogix, has released the 8th edition of the Global Business Travel Review. The report provides in-depth insights from industry experts and analyses 33.7 million business travel bookings between 2019 and 2024, totaling £16.5…

  • The rise of incentive travel

    Amid growing workplace stress, businesses are turning to travel rewards to boost employee engagement, well-being, and performance Mar 13, 2025 Rising workplace stress and burnout are driving companies to explore new ways to support and motivate employees. Incentive travel programs are gaining traction, offering employees a chance to disconnect, recharge, and experience new cultures. Beyond…

  • Northeast Asia’s travel boom

    By 2026, Northeast Asia’s online travel bookings will exceed $30 billion, fueled by AI and digital adoption, per Phocuswright Mar 13, 2025 The region’s travel industry is experiencing a transformative period, with gross bookings expected to reach $60.3 billion by 2027. Japan has emerged as the most-visited destination in Asia, surpassing Thailand, while South Korea,…

  • Social Media in 2025: The ultimate game changer for hotel marketing

    Mastering short videos, leveraging AI, and embracing authenticity will differentiate successful brands in a crowded digital space Mar 12, 2025 In 2025, social media is no longer just a tool but a crucial pillar of hotel marketing. With 35% of travelers using platforms like Instagram and TikTok for trip inspiration and over 80% of people…

  • Travel stocks tumble as airlines warn of slowing demand

    Expedia, Airbnb, and cruise operators hit hard amid economic uncertainty and airline forecast cuts Mar 12, 2025 Tourism-related stocks suffered a major drop on March 11 after several U.S. airlines issued warnings about declining travel demand, raising concerns about the broader economy. Expedia Group saw an 8% drop, making it one of the worst performers…

  • Hotel marketing guide

    Signup is easy, free, and gives you exposure to over 675 million monthly site visits. In our last Travel Recovery Trend Report, covering the second quarter of 2021, we highlighted several positive signs for the industry. As we moved into Q3, however, concerns around the Delta variant and renewed restrictions led many travelers to reevaluate.…

  • Crossing the uncanny valley of conversational voice

    Crossing the uncanny valley of conversational voice

    February 27, 2025 Brendan Iribe, Ankit Kumar, and the Sesame team How do we know when someone truly understands us? It is rarely just our words—it is in the subtleties of voice: the rising excitement, the thoughtful pause, the warm reassurance. Voice is our most intimate medium as humans, carrying layers of meaning through countless…

  • Hotel selection: Price leads, but amenities matter

    How different traveler types prioritize comfort, convenience, and experience Mar 11, 2025 Deloitte’s summer travel survey reveals that while price is the most important factor when choosing a hotel, travelers also prioritize other amenities based on their travel type. Beyond price, overall considerations include access to activities, restaurants, and room size. However, these preferences vary…