Catégorie : Research
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European airport traffic continues to surge – for now
While major hubs see steady growth, smaller airports struggle to recover from pre-pandemic levels Mar 19, 2025 In January, passenger numbers at European airports increased by 6.9% compared to the previous year, driven mainly by an 8.3% rise in international travel. However, domestic air travel grew by only 2.7% and remained 12.5% below pre-pandemic levels,…
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Future-ready travel: Leaders on the next era of tourism
AI, personalization, and sustainability – the key strategies driving travel’s evolution Mar 19, 2025 The IMD Travel Future Readiness Indicator ranks 33 of the world’s largest travel companies – including OTAs, hotels, airlines, and cruise lines – based on their preparedness for the future. Industry leaders such as Booking Holdings, Airbnb, Delta Air Lines, and…
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Trust in travel: Tripadvisor’s 2025 transparency report
A closer look at how Tripadvisor fights fake reviews, embraces AI, and champions industry collaboration to protect traveler authenticity Mar 19, 2025 Tripadvisor has released the 2025 edition of its Transparency Report, emphasizing ongoing efforts to maintain trust and reliability on its platform. Celebrating its 25th anniversary, Tripadvisor reaffirmed its strong commitment to consumer protection,…
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Unlocking Data’s Full Potential for Hospitality Brands: The Journey to Collaboration
In 2025, travelers will expect seamless and personalized experiences enhanced by technology. The most successful brands will leverage first-party data and integrate emerging technologies to anticipate traveler needs at every touchpoint. Success in this new era means more than just offering top-tier flights, hotels, or entertainment. It requires an interconnected network — where airlines, hotels,…
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Futurescape: All media is retail media | IAB UK
By 2030, platforms, publishers and broadcasters will be able to offer end-to-end advertising solutions to deliver short and long-term brand objectives as they partner, collaborate and in some cases merge with retail media platforms. This shift will mark the end of traditional media funnels and the beginning of a more fluid, dynamic approach to reaching…
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Top 10 reports this quarter
McKinsey&Company At #1: Superagency in the workplace: Empowering people to unlock AI’s full potential Share this email Our top ten reports this quarter look at M&A trends, the luxury industry, workplace productivity, and more. At No. 1, McKinsey’s Hannah Mayer, Lareina Yee, Michael Chui, and Roger Roberts…
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The week in charts
The Week in Charts EV range anxiety, mobile banking, and more
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Unlocking hotel profitability with market insights
How understanding industry-wide financial trends drives strategic decisions and long-term growth Mar 14, 2025 Success in hospitality goes beyond strong operational performance—hotels must understand broader market trends and financial conditions across the industry. Market Insights Reports deliver crucial financial intelligence, enabling hotel operators, investors, and owners to make informed, data-driven decisions that maximize profitability. Key…
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GDS: Travel agencies surge ahead
U.S. travel agencies see 28% growth in 2024 as leisure bookings and cruises drive a $109 billion market Mar 14, 2025 Travel agencies are experiencing significant growth, with bookings surging 28% to $109.7 billion in 2023. Driven by strong demand, higher prices, and changing advisor dynamics, the sector continues its post-pandemic rebound and is projected…
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Canada’s growing reluctance to travel to the U.S.
From tariffs to travel restrictions, why fewer Canadians are heading south Mar 14, 2025 Many Canadians are becoming wary of traveling to the U.S., with declining interest partly due to tariff threats and President Trump’s negative comments about Canada. A report suggests that even a minor decrease in Canadian tourism could result in significant losses…