Catégorie : Research
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The quarter’s top themes
McKinsey&Company At #1: AI explained: Test your knowledge Share this email In the first quarter of 2025, our top ten posts from McKinsey Themes highlight topics including gen AI, leadership, and the luxury sector. At No. 1 is AI explained: Test your knowledge, which explores the basics…
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The week in charts
The Week in Charts Attitudes toward AI, e-commerce deliveries, and more
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Our experiment on the value of European news content
During our negotiations to comply with the European Copyright Directive (EUCD), we’ve seen a number of inaccurate reports that vastly overestimate the value of news content to Google. To address this and to provide more data to regulators, we launched a public experiment measuring the value of these results for Google by removing European news…
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Sustainable Water Management in Hospitality: A World Water Day Imperative
As we recognize World Water Day tomorrow, March 22, the hospitality and wellness industries are reminded of their responsibility to address water conservation. Hotels, resorts, fitness centers and municipal pools consume vast amounts of water daily, yet many face challenges in managing this resource efficiently. From rising operational costs to stricter regulations, the pressure to…
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Can we please kill “performance marketing”
Recently I’ve been part of podcasts and even had a talk at the Forbes Europe CMO summit with the great Seth Matlins asking questions framed around performance marketing vs brand marketing. I particularly liked Seth’s take of “+/vs” and I just wish we could retire the term “performance marketing” as a distinction from brand marketing.…
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Hospitality 2025: Rethinking labor in the age of AI
How technology, flexibility, and the human touch are shaping the future of hotel workforces Mar 21, 2025 The hospitality workforce is undergoing rapid transformation due to AI, automation, rising labor costs, and changing employee expectations. At ITB 2025, Unifocus explored how these trends are reshaping hotel labor strategies, gathering expert insights to forecast where the…
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Boosting hotel revenue through personalization
New Amadeus research reveals guests will pay more for tailored experiences and tech-enhanced stays Mar 21, 2025 New research by Amadeus, based on insights from 6,000 travelers across six countries, reveals how travel preferences are shifting and how technology can help the hospitality industry meet evolving guest expectations. The report, *Travel Dreams*, highlights what travelers…
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Beyond the Bracket: How Hotels, Casinos and Venues Can Win BIG During March Madness
There’s preparing for a championship game, and then there’s preparing for March Madness. It’s not just a game. It’s not just a moment. It’s a cultural phenomenon—one that sweeps up fans, fuels unforgettable memories, and sends revenue potential soaring across the hospitality and gaming industry. Sure, nothing can quite top the spectacle of Super Bowl…
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Travel Industry Executives Discuss Shifting Gears in an Uncertain Hospitality Landscape
The hospitality industry is currently facing an uncertain landscape, according to multiple executives at the 2025 Hunter Hotel Investment Conference at the Atlanta Marriott Marquis. Led by Mitch Patel, founder and CEO of Vision Hospitality Group, the “Market Overview: Financial Analysis and Forecast” panel discussed various topics affecting the hospitality industry including the economy and…
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European travel managers brace for rising US travel costs
Geopolitical uncertainties and sustainability worries drive caution in corporate travel planning Mar 19, 2025 Nearly half (48%) of European travel managers anticipate increased travel costs to the US under the Trump administration, with concerns also surrounding travel difficulties and weakened sustainability incentives due to policy changes. Key takeaways 48% expect higher costs for US travel;…