Catégorie : Research
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Not-so-secret agent
Data Points Test your knowledge
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How to engage and upsell to different types of travellers
The hospitality industry is evolving rapidly, and the modern hotel guest segments are not the same as they were a couple of decades ago. Different types of travellers today range from business professionals extending work trips for leisure to eco-conscious explorers prioritising green accommodations. For hoteliers, this diversity is both an opportunity and a challenge.…
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Inside arXiv—the Most Transformative Platform in All of Science
“Just when I thought I was out, they pull me back in!” With a sly grin that I’d soon come to recognize, Paul Ginsparg quoted Michael Corleone from The Godfather. Ginsparg, a physics professor at Cornell University and a certified MacArthur genius, may have little in common with Al Pacino’s mafia don, but both are…
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A spotlight on our award-winning insights
Articles, podcasts, and more New from McKinsey & Company To see more essential reading on topics that matter, visit McKinsey Themes. — Edited by Joyce Yoo, editor, New York This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on…
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An uncomfortable marketing truth: Most digital marketing goes unnoticed.… | Elena Jasper | 20 comments
An uncomfortable marketing truth: Most digital marketing goes unnoticed. Offline media channels (TV, print, OOH) have one big advantage over digital: they are harder to ignore. (Ex: The chart below from JICMAIL shows the most attention efficient channels) And if your category doesn’t traditionally invest in a certain channel, it’s another way to stand out.…
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The week in charts
The Week in Charts Global lighthouses, IT excellence, and more
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230. MCP – It’s Hot, But Will It Win?
If you don’t know MCP—Model Context Protocol—is the hot, new, open source software layer promising to make connecting LLMs and domain specific software a snap. It originates from Anthropic and promises to “simplify artificial intelligence (AI) integrations by providing a secure, consistent way to connect AI agents with external tools and data sources.“ Already a…
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February 2025: The performance picture takes on a new shape in Europe
There’s no wrong note when it comes to the performance of European hotels by segment. Nor are there any flights of fancy, with OR stagnating at between -0.1 and 1.9 points, depending on the range. Boosted by international customers, the mid-market and upscale segments posted RevPAR growth of 2.7%…
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Rethinking Hospitality Workplaces: Smarter, More Flexible, and People-Centric
According to the World Travel & Tourism Council (WTTC), the industry was projected to contribute $11.1 trillion to global GDP in 2024, representing 10% of the global economy. This figure represents a 12.1% increase from the previous year and is 7.5% higher than the pre-pandemic peak in 2019 (Reuters.com). Meanwhile, UN Tourism reported a 4%…
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💳 Payments: The Untapped Opportunity to Boost Conversion and Guest Satisfaction in Hospitality
We often focus our energy on distribution channels, pricing strategies, and guest experiences, but there’s a critical element we often overlook in hospitality: Payments. For years, payments were treated as a backend process—a necessary but uninspiring step at the end of the guest journey. Today, that mindset is costing us conversions, loyalty, and ultimately, revenue.…