Catégorie : Research

When you’re not buried in spreadsheets, you can finally see the big picture. At Refinery Hotel, Michelle Mu Sharma, Commercial Director, saw firsthand how the shift to LodgIQ transformed not just her mornings — but her entire commercial performance. “The first hour of my day used to be all excels. LodgIQ didn’t just save me…

As we close out the first quarter of 2025, the U.S. hotel industry is demonstrating remarkable resilience and adaptability in a rapidly changing landscape. The sector has built on the momentum of 2024, with strong performance indicators across key metrics. However, the industry continues to navigate challenges such as shifting consumer preferences, technological advancements, and…

This quarter’s report shows a strong start to the year, with some standout shifts in global hospitality performance:Guest satisfaction is off to a strong start in 2025, reaching over 86% – the highest in four years. Hotel response times have improved dramatically, dropping by 50% over the past three years to an average of just…

The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Index™ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March,…

Buyers increasingly rely on search powered by generative artificial intelligence to guide their purchase journeys. They’re perusing AI summaries on traditional search engines such as Google and Bing or going directly to large language models (LLMs) such as ChatGPT to conduct research, ask for product recommendations, or get buying advice. Recent data suggests the magnitude…

The competition has only grown more fierceOne year ago, we began our first annual AlixPartners Media & Entertainment Industry Predictions Report by stating that “the media and entertainment industry has always been a poster child of creative destruction.” Fast-forward to year two, and that sentence still rings true—in fact, the destruction and competition may have…

The world of Travel and Mobility Tech moves fast.  Every year, new trends make headlines, promising to redefine the industry—only for some to fade just as quickly as they emerged.  Remember blockchain-based airline ticketing?  Or the frenzy around smart luggage with built-in GPS tracking?  Both captured major industry attention a few years ago, yet failed…

At first glance, cruise ships and commercial airlines may seem worlds apart. One evokes images of floating holiday resorts, slow travel, and buffet lines. The other? Jet engines, high-altitude flight, and sleek metal tubes defying gravity at 35,000 feet—arguably one of humankind’s most advanced technological achievements. In this light, the cruise industry has often been…

SEO is shifting fast, and a quiet change is gaining traction: the llms.txt file. This simple text file sits on your website and helps AI systems—like chatbots and search tools—understand what your content is about. Think of it as a guide written for machines. While traditional websites are built with humans in mind, llms.txt gives…