Catégorie : Research

  • Humans as ‘luxury goods’ in the age of AI

    The ‘human touch’ fallacyA bottle of wine sells for $80 in stores. The restaurant charges $400. It still sells. And people go back for more. The sommelier tells them a story about the vineyard, about a sixth-generation family continuing a tradition. Some of it might be true. It doesn’t really matter. The wine tastes better…

  • Available today: The latest issue of the McKinsey Quarterly

    Start reading about growth ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  We hope you are enjoying your membership to the McKinsey Quarterly digital edition. The third of four special issues celebrating the 60th birthday of McKinsey Quarterly is now available exclusively to you as a digital Quarterly subscriber. This issue explores a powerful question:…

  • Ten physical realities the energy transition must tackle

    Understand the challenges ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  New from McKinsey Global Institute   This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and…

  • The max of micromobility

    Data Points Test your knowledge ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  Share this email TEST YOURSELF AGAINST MCKINSEY INSIGHTS Micro’s max By 2030, McKinsey estimates the global micromobility market will be worth how much? Dive in to learn more: Share these insights This email contains information about McKinsey’s research, insights, services, or events.…

  • NEW: ITB Travel & Tourism Report 2025/2026

    NEW: ITB Travel & Tourism Report 2025/2026

    Knowing what makes the industry tick and how it should deal with challenges: as the world’s leading tourism trade show kicks off, interested parties can look forward to the publication of the ITB Travel & Tourism Report 2025/2026. Totalling 32 pages, it offers far-reaching insights into how the tourism industry views digitalisation and disruption and…

  • Hospitality-ON Le Mag – The new challenges of hotel distribution

    Hospitality-ON Le Mag – The new challenges of hotel distribution

    In the latest issue of Hospitality-ON, a complete report is reviewing the whole ecosystem of hotel distribution: state of the art, the challenges, the software solutions, the big players and the implication at all levels of Artificial Intelligence. Details only available to H-ON subscribers (abonnés). Since the rise of online travel agencies (OTAs), this control…

  • Collections: Why Archers Didn’t Volley Fire

    Collections: Why Archers Didn’t Volley Fire

    This week we’re looking at a specific visual motif common in TV and film: the arrow volley. You know the scene: the general readies his archers, he orders them to ‘draw!’ and then holds up his hand with that ‘wait for it’ gesture and then shouts ‘loose!’ (or worse yet, ‘fire!’) and all of the…

  • Master hotel revenue with AI: How independent hotels boost profits fast using Pricing Manager

    Instant ROI: See immediate revenue growthWhat does return on investment (ROI) look like with Pricing Manager? Let’s break it down.For the average user, the cost of the tool is equivalent to selling just two room nights per month. In return, they see revenue gains that make that investment more than worthwhile. A recent analysis of…

  • Airline Pricing in 2025: How Shopping Data Unlocks Dynamic Offers | OAG

    For years, the airline industry has explored the potential of dynamic and continuous pricing to enhance top-line growth, especially with the rise of New Distribution Capability (NDC). Yet, despite progress in pricing strategies (see our primer on Airline Revenue Management), the full commercial potential remains untapped. Many carriers still rely on outdated pricing systems that…

  • DeeAnn Steenson, Ron N Angela Gross and Christy Sik like your photo in #FightJessieFight Fundraiser – New Beer Release Party!: « #FightJessieFight bracelets at the pub! »

    DeeAnn Steenson, Ron N Angela Gross and Christy Sik like your photo in #FightJessieFight Fundraiser – New Beer Release Party!: « #FightJessieFight bracelets at the pub! »

    The marketing industry’s preoccupation with Gen Z may be a cliché, but it’s also rooted in reality. According to UN data, Gen Z makes up around a third of the world’s population and, in the USA, the average 25-year-old has an annual household income more than 50% higher than baby boomers at the same age1.…