Catégorie : Research
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Europe’s tourism boom tests the limits
A record surge in American and intra-European travelers fuels economic gains—while reigniting overtourism tensions across the continent Jun 30, 2025 Europe’s top travel destinations are preparing for an unprecedented influx of visitors this summer, driven by a surge in American tourists and a shift away from the US and Middle East due to safety concerns…
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The week in charts
The Week in Charts Obesity prevalence, nurse leadership, and more Share these insights This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on…
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Top 10 articles this quarter
McKinsey&Company Tariffs, global trade, agentic AI, and more
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Generational spending patterns reveal strategic insights for travel brands
A pulse on the U.S. leisure traveler: Quarterly insights, emerging trends Throughout 2025, Phocuswright is conducting a quarterly online survey of U.S. adults who have internet access and engage in leisure travel. This robust, ongoing research initiative offers a timely lens into the evolving preferences, behaviors, and attitudes of American travelers. Each edition highlights a…
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U.S. car rental: Cooling off or resetting the ride?
Want to understand what’s really driving the market and what’s stalling it? Tap into the full analysis in Phocuswright’s U.S. Car Rental Market Brief 2025. This report is part of Phocuswright’s U.S. Travel Market Report 2025: New and improved, while still delivering key stats: Refreshed for 2025, this report series delivers market analysis, comprehensive sizing…
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Why startups are coming for airline reward programs – TNMT
To the occasional traveler, frequent flyer programs usually feel like just another retail gimmick. Complicated point systems. Blackout dates. Endless fine print. A marketing scheme that’s more of a hassle than help. But for road warriors and business travelers, these programs have long been a kind of golden ticket: priority boarding, upgrades, lounge access, and…
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Just finished listening to a great #linkedinlive event from HyperGuest focusing on the Future of #TravelBooking, AI & Hyper-personalization. | Adam Haugh
Just finished listening to a great #linkedinlive event from HyperGuest focusing on the Future of #TravelBooking, AI & Hyper-personalization. With some great speakers, I wanted to share some insights I found thought-provoking: • Slow Adoption: Jens Egemalm made the point that the hospitality industry are normally not change leaders when it comes to technology. The…
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The impact of reverse yielding in revenue management | Duetto
While the post-pandemic rebound has smoothed out some bumps in the road, it’s clearer than ever that there’s still rust under the hood. As guest behavior shifts and economic uncertainty prevails, how hotels price their rooms — and how that pricing stacks up against the competition — has never mattered more. For revenue professionals, that…
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From Roadside to Remarkable: Motels Have Become Hospitality’s Quiet Tech Leaders
When we talk about innovation in hospitality technology, luxury hotels and global chains tend to dominate the conversation. But if we look beyond the five-star properties and resort brands, another story is unfolding, one that’s arguably more radical in its transformation. Once synonymous with no-frills roadside lodging, motels are stepping into the spotlight as some…
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Seizing the agentic AI advantage
At a glance Nearly eight in ten companies report using gen AI—yet just as many report no significant bottom-line impact. Think of it as the “gen AI paradox.” At the heart of this paradox is an imbalance between “horizontal” (enterprise-wide) copilots and chatbots—which have scaled quickly but deliver diffuse, hard-to-measure gains—and more transformative “vertical” (function-specific)…
