Catégorie : Research
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Google‘s Search Volume Hasn’t Dropped… But ChatGPT Is Quietly Reshaping the Future of Search | Malte Karstan
Google‘s Search Volume Hasn’t Dropped… But ChatGPT Is Quietly Reshaping the Future of Search Over the past decade, Google has been the undisputed leader in online search. Its dominance has defined how we find, consume, and interact with information. But the tides are shifting. While Google’s total search volume continues to increase, its growth rate…
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As ads get cheaper, and more effective, it’s creating an opening for a new generation of fashion start-ups. | The Business of Fashion
As ads get cheaper, and more effective, it’s creating an opening for a new generation of fashion start-ups. Many new brands have leaned towards building a following through their own social media content because paid ads were too expensive, especially when customers who click on them often fail to return. Now, performance marketing is a…
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If more of your store sales start on TikTok lately, you might wanna read this. | Mert Damlapinar
If more of your store sales start on TikTok lately, you might wanna read this. 𝘛𝘩𝘦 𝘴𝘢𝘭𝘦 𝘪𝘴 𝘥𝘦𝘤𝘪𝘥𝘦𝘥 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘦𝘷𝘦𝘯 𝘦𝘯𝘵𝘦𝘳𝘴 𝘺𝘰𝘶𝘳 𝘴𝘵𝘰𝘳𝘦. The checkout happens in-store. But the sale happens everywhere else. Here’s the reality: This year 60%+, and in 2027, 70% of retail sales will be digitally influenced. I can’t…
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Your Property Super-Power When the Market Turns Upside-Down
When the phone’s ringing off the hook and bookings are pouring in, revenue management feels like a joy ride. But what happens when things don’t go as planned? Flash floods, runaway inflation, or a sudden shift in the weather… That’s exactly when a Revenue Management System (RMS) like RoomPriceGenie really proves its value. It’s not…
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Consumer spending at small restaurants slowed in June
New data from Fiserv shows that small restaurants/independents experienced modest sales growth in June (+0.4%) compared to June 2024. However, their month-over-month declines in transactions (-2.6%) and foot traffic (-2.5%) eroded much reason for optimism. According to Fiserv’s Small Business Index, this negative monthly trend followed a 5.6% month-over-month drop from April to May. The…
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CEE & SEE Hotels Report June 2025
This CBRE report provides an in-depth analysis of the current CEE & SEE hotel market. It highlights the sector’s strong recovery and growth potential. The travel and tourism sector in the region is experiencing a significant rebound in 2025, exceeding pre-pandemic levels. Key performance indicators are trending upwards across most markets. The region is witnessing…
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While traditional search engines remain dominant for now, artificial intelligence-powered tools are rapidly transforming the way consumers search for, and buy, products. In this informative white paper, Jason “Retailgeek” Goldberg examines how generative AI, large language models, and agentic AI are disrupting commerce search — and what brand and retail executives must do to stay…
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All the range
Data Points Test your knowledge Share this email TEST YOURSELF AGAINST MCKINSEY INSIGHTS All the range Typically, what is the maximum electric-only range for an EREV? Dive in to learn more: Share these insights This email contains information about McKinsey’s research, insights, services, or events. By opening…
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The best ad I’ve seen in a while | Andrew Tindall
The best ad I’ve seen in a while AI can’t generate sand between your toes. This is excellent from Patricia Varella and the team at Polaroid. Nailing most of the key creative principles for outdoor advertising. Poster advertising has a profit issue. Best estimates from Ebiquity plc show only 48% of campaigns actually lead to…
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Cloudflare’s CEO just dropped brutal stats on the great ‘content collapse’ | Kieran Flanagan
Cloudflare’s CEO just dropped brutal stats on the great ‘content collapse’ The bad news? Visits & Clicks are disappearing. 1. Google – 2 years ago, every 2 pages they scraped generated = 1 visit – 6 months ago, every 6 pages they scraped generated = 1 visit – Today: 18 pages scraped = 1 visit…