Catégorie : Research
-
Does Google SEO Affect LLM Optimization? We Analyzed 400+ Keywords to Find Out
Table of Contents AI search engines like ChatGPT and Perplexity are starting to pull searchers away from Google. This shift has marketing teams and brands exploring a new SEO-like acquisition channel: getting mentioned by LLM (Large Language Model) chat tools. Some have even coined this emerging field LLMO, which stands for LLM Optimization. But while…
-
Arcads – Create AI Video Ads
Yes in 35 languages including 🇺🇸 English (USA), 🇬🇧 English (UK),🇦🇺 English (Australia), 🇨🇦 English (Canada), 🇯🇵 Japanese, 🇨🇳 Chinese, 🇩🇪 German, 🇮🇳 Hindi, 🇫🇷 French (France), 🇨🇦 French (Canada), 🇰🇷 Korean, 🇧🇷 Portuguese (Brazil), 🇵🇹 Portuguese (Portugal), 🇮🇹 Italian, 🇪🇸 Spanish (Spain), 🇲🇽 Spanish (Mexico), 🇮🇩 Indonesian, 🇳🇱 Dutch, 🇹🇷 Turkish, 🇵🇭 Filipino, 🇵🇱…
-

Dusit International to gain a foothold in France through its partnership with Sydel
The Dusit International group is a veritable institution in Thailand, active in hotels, restaurants, real estate, hotel and gastronomy training and villa management. Owned for 75 years by the Chanut family, the group boasts a portfolio of over 300 establishments in 22 countries, mainly in Asia and the Middle East, including a majority of private…
-

Ireckonu research makes hospitality…
New research by Ireckonu has uncovered a breakthrough in hospitality churn management, allowing hotels to act at the precise moment a guest is about to disengage. The study, led by Dr Rik van Leeuwen, Ireckonu’s Head of Data Solutions and Customer Success, concludes that when a guest reaches a 75% churn risk, sending a 20%…
-

How AI is (and isn’t) transforming European hospitality
In today’s hospitality sector, discussions among hoteliers invariably lead to artificial intelligence (AI). Announced as a transformative force, AI is poised to redefine everything from guest services and dynamic pricing to predictive analytics and content creation. However, a significant gap exists between this potential and its current implementation. This raises critical questions: what is the…
-

Benchmarking: The Quiet Power Move in Hotel Budget Season
Why the smartest hoteliers aren’t just forecasting—they’re outmaneuvering the market. Why Traditional Hotel Budgeting Falls Short Each year, hotel budget season brings familiar rituals: department meetings, endless spreadsheets, and the perennial push to beat last year’s numbers. But across boardrooms today, leading hoteliers are asking a different question: How did we perform—compared to the ones…
-

Regime Changes: Tour de France vs the U.S. Deficit
The essay begins lower down. First, however, some updates on prior notes. And, as usual, selected readings are at the end. the tl;dr Regime changes in dynamic systems tell us something important about how the system is changing We can see this in surprising ways in systems like the U.S. annual deficit and in Tour…
-
LodgIQ Launches its Guide to Future-Proof Hotel Revenue Management Strategies
New resource offers actionable insights for hotel owners and revenue managers seeking integrated commercial approaches Sunnyvale, CA, July 8th, 2025 – LodgIQ today announced the release of its new PDF guide, Modern Revenue Management: A Guide to Building a Future-Proof Commercial Strategy for Hotels. Designed specifically for hotel owners, revenue managers, and operators, the guide…
-

AHLA Statement on Congressional Passage of ‘One Big Beautiful Bill Act’
WASHINGTON—The American Hotel & Lodging Association (AHLA) issued the following statement from President and Chief Executive Officer Rosanna Maietta on the inclusion of key tax provisions in the U.S. House and Senate-passed Budget Reconciliation package that are critical to the hospitality industry. “We applaud Speaker Johnson, Chairman Jason Smith, and members of Congress for providing small…
-
ChatGPT referrals to news sites are growing, but not enough to offset search declines
Referrals from ChatGPT to news publishers are growing, but not enough to counter the decline in clicks resulting from users increasingly getting their news directly from AI or AI-powered search results, according to a report from digital market intelligence company Similarweb. Since the launch of Google’s AI Overviews in May 2024, the firm found that…