Catégorie : Research
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Amsterdam’s 109-year-old airport prepares for its next century
The article discusses the future plans of Amsterdam’s Schiphol Airport as it prepares for its next century of operation. Highlighting insights from McKinsey & Company, it addresses the airport’s strategic focus on digital transformation and infrastructure development to accommodate growing passenger numbers and enhance operational efficiency, signifying a push towards becoming a smart airport.
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Activate Growth – Own the Future
The company specializes in assisting technology and media firms with revenue growth and strategic positioning for future success. By focusing on outpacing market growth and competition, they aim to identify new opportunities and drive business advancement.
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GTIG AI Threat Tracker: Advances in Threat Actor Usage of AI Tools | Google Cloud Blog
Google is committed to developing AI technologies that are both bold and responsibly secure by following AI Principles and implementing robust safety measures. The company leverages threat intelligence to counter cybercrime, continually enhances AI safeguards, and proffers resources like the Secure AI Framework (SAIF) and a toolkit for developers to ensure responsible AI deployment. Google…
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Marketing Campaigns of the Week
In this edition of *The Brand Waves*, several brands unveil their holiday campaigns with innovative and emotionally engaging themes. Gap’s “Give Your Gift” campaign, directed by Bethany Vargas, highlights the sharing of unique talents, while Aldi celebrates its tenth year with Kevin the Carrot in a three-part love story. John Lewis’s “Where Love Lives” explores…
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CEO strategies to get ahead in the agentic age
The article discusses the challenges and opportunities CEOs face in realizing the value from early investments in agentic AI, outlining strategies to outpace competitors and tackle operational implications. Featured insights from Alex Singla, Alexander Sukharevsky, and others include a proposed two- to three-year roadmap for executives to benefit from agentic AI, as well as guiding…
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IT’S HERE! The Getty Images v Stability AI judgment from the English high court has finally landed at a whopping 205 pages. Im STILL reading it. Wait until you see our massive deep dive analysis! But… | Dr. Barry Scannell | 205 comments
The English High Court’s judgment in the case of Getty Images v Stability AI, delivered by Mrs. Justice Joanna Smith, concluded that Stable Diffusion models do not store or reproduce Getty’s copyright works, dismissing claims of secondary infringement. This ruling challenges existing assumptions about AI models, which are statistically based rather than data-storing entities, and…
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You’re invited! Join us for a McKinsey Live virtual event on agentic AI and the future of travel
The McKinsey & Company email highlights a new offering titled “Agentic AI and the Future of Travel: What executives need to know,” which is accessible through a link. It informs subscribers about McKinsey’s insights, research, services, or events, emphasizing the use of cookies and web tracking technology, with a reference to their privacy policy.
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Unilever hails progress towards becoming a ‘marketing and sales machine’
Unilever, under CEO Fernando Fernandez, is committed to transforming into a “marketing and sales machine,” with plans to significantly boost brand and marketing investments, pledging to increase absolute spending annually. In the third quarter, Unilever reported a 3.9% rise in underlying sales and a 1.5% increase in volume sales, driven by robust investment in marketing,…
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Yahoo Just Inked 4 Deals That Show Where Commerce Media Is Headed
Retailers are seeking more opportunities to sell ads as retail media has primarily grown through ads on their own e-commerce sites, typically in search and display formats, but these onsite ads are limited by the potential disruption to the customer experience. Consequently, many companies are expanding into offsite ad placements, which, although less profitable, use…
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How Hollywood Learned to Love Influencers
The content creator industry has overtaken traditional Hollywood in influence and size, with YouTube becoming the leading streaming platform in 2025, and the creator economy expected to grow to $480 billion by 2027. Hollywood is increasingly embracing the creator economy, with platforms like Netflix and Tubi engaging digital talents, while the rise of AI, livestreaming,…
