Catégorie : Research
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2025 AI Adoption Report: Gen AI Fast-Tracks Into the Enterprise
As Gen AI fast-tracks into budgets, processes, and training, executives need benchmarks, not anecdotes. Now in its third year, this unique, year-over-year, cross-sectional study shows where the common use cases are, where returns are emerging, and which people- and process-levers could convert mainstream use into durable ROI. Led by Jeremy Korst, Partner, GBK Collective; and…
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The week in charts
The Week in Charts Agentic AI in pharma, global economic profit, and more
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Sense and sensibility
Data Points Test your knowledge
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How AI is Changing the Hospitality Guest Journey: Milestone Inc. and HSMAI eBook
Milestone Inc., a leading provider of AI-powered digital experience platforms, in partnership with the Hospitality Sales and Marketing Association International (HSMAI), today announced the release of a new eBook titled “How AI is Impacting the Hospitality Customer Journey.” The publication explores how artificial intelligence is transforming every stage of the guest experience, from discovery and…
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Collaboration in Action: Smarter Sourcing and Procurement Partnerships Deliver Value for Hotels
In recent years, the U.S. supply chain has experienced much fluctuation, from global shipping delays and rising costs to shifting consumer demands. Hotels have felt the ripple effects of this unpredictability at every turn. What once was a behind-the-scenes effort has now become a top priority: Procurement teams need to balance cost pressures associated with…
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Best 30 hotel industry trends you must know in 2025
What are the main trends in the hospitality industry for 2025? There are many new trends emerging in the hospitality industry right now. Let’s take a look at each one and see how you can set your hotel apart from the competition. 1. Personalization continues to reign Personalization is being taken to new heights with…
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10 Charts That Capture How the World Is Changing
Weekly writing about how technology and people intersect. By day, I’m building Daybreak to partner with early-stage founders. By night, I’m writing Digital Native about market trends and startup opportunities. If you haven’t subscribed, join 70,000+ weekly readers by subscribing here: It’s that time again: time for another entry in the “10 Charts” series. I…
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The impact of AI Mode on SEO -analysis of 10 studies
This Memo was sent to 22,174 subscribers. Welcome to +136 new readers! You’re reading the free version of Growth Memo. Premium subscribers get deeper strategy breakdowns, original research, and exclusive content drops – including today’s insights on “ranking” in AI Mode and guiding your stakeholders to understand this shift in search.I just got back from…
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ChatGPT Referrals to E-Commerce Websites: Do LLMs Outperform Traditional Channels?
61 Pages Posted: 18 Oct 2025 Last revised: 18 Oct 2025 Date Written: October 08, 2025 Abstract We investigate the performance of organic Large Language Model traffic (oLLM) versus traditional digital channels in e-commerce. Analyzing 12 months of first-party data from 973 websites with $20 billion combined revenue, we examine over 50,000 transactions from ChatGPT…
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Growing Share of U.S. Adults Say Religion Is Gaining Influence in American Life
About this research This Pew Research Center report examines Americans’ views on religion’s role in public life, including questions about religion’s influence in society, conflict between religious beliefs and mainstream culture, the importance of loving one’s country as part of one’s religious identity, and whether multiple religions may be true. Why did we do this?…