Catégorie : Research

The « Martech for 2026 » report, a comprehensive 127-page document, is now available for free download, covering seven key subjects to prepare marketers for 2026, such as the roles of SaaS, AI, and automation in marketing, and features insights from an AI & Data in Marketing survey. Supported by seven sponsors, including GrowthLoop and Intuit Mailchimp,…

The latest McKinsey report highlights the top ten articles of the quarter, focusing on agentic commerce and global banking. Key insights include an article by McKinsey’s Alex Singla and others on the state of AI in 2025, which explores the role of AI agents, innovation, and transformation.

The article « The Week in Charts » highlights significant trends and developments, including the impact of short-haul flights and delays in mergers and acquisitions (M&A) deals. It presents an analysis of these events, capturing essential statistics and data to illustrate current business and travel dynamics.

Three years after OpenAI’s release of generative AI tools, nearly 90% of survey respondents report that their organizations are using AI, but progress is uneven. McKinsey’s latest research, led by Alex Singla, Alexander Sukharevsky, and Lareina Yee, highlights how top-performing companies are leveraging AI for real value beyond incremental efficiency, with additional insights on the…

McKinsey’s « State of Marketing Europe 2026 » report, featuring insights from 500 senior marketing leaders across France, Germany, Italy, Spain, and the UK, highlights a pivotal shift towards branding as the top priority by 2026, surpassing performance marketing, martech investments, and generative AI. Faced with less effective performance models and increased media volatility in the past…

In December 2025, it was leaked that OpenAI is testing the integration of ads into the ChatGPT app for Android, planning to monetize its free user base by 2026. Expected to be a significant revenue stream, with projections of nearly $25 billion by 2029, ChatGPT ads aim to be transparent and personalized, utilizing formats like…

In the latest edition of « The Brand Waves, » Gant launches « The Holiday Gateway » campaign with a warm and humorous cinematic mood, while lululemon, in collaboration with the Canadian Olympic and Paralympic Committees, unveils Team Canada’s athlete kit for the 2026 Milano Cortina Winter Games. Additionally, McDonald’s UK introduces a Christmas campaign featuring the Grinch as…

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