Catégorie : Other interests
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Selling status
In today’s saturated market, the key to brand growth lies in cultural status rather than scale or media spending, urging brands to focus on identity through cultural capital such as story, heritage, taste, and creative fluency. The Creative Class, acting as cultural amplifiers, play a crucial role in shaping and spreading ideas by leveraging taste,…
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Amazon unveils expanded reach and new content at Upfront UK
Prime Video highlighted its upcoming series and movies at a star-studded event, emphasizing its success with three of the ten most-watched ad-supported streaming shows, including “Clarkson’s Farm” and “Last One Laughing UK.” Key announcements included a new series “Kaleb Down Under,” a comedy-reality show “Would You Rather: Decide to Survive” hosted by Romesh Ranganathan, and…
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Brand gravity
In the article “What makes a brand culturally attractive?” the author explores the concept of “brand gravity,” which is the force that attracts cultural players like creators and consumers to a brand, and how it maintains a consistent brand universe. The piece discusses Demna’s Spring 2026 collection for Balenciaga, characterized by high-priced t-shirts with cultural…