Catégorie : Novelties & Innovation

  • How ‘extended reality’ will transform travel for the next generation

    As extended reality technology continues to evolve, it promises to redefine the way we plan, experience and remember our travels Feb 5, 2025 Extended reality (XR), which includes virtual reality (VR), augmented reality (AR), and mixed reality (MR), is revolutionizing the travel industry by changing the way travelers explore and experience destinations. These cutting-edge technologies…

  • Edmund Morris on LinkedIn: I’m really excited about this. One of the biggest challenges facing… | 35 comments

    I’m really excited about this. One of the biggest challenges facing businesses and destinations is knowing where tourists are going within a city. Equator gives you the power to see where people really go. We’ve built a tool that lets you track visitor flows in near real time. We do this through geo-spatially locating tourists…

  • 8 Creative Exercises You Can Do with AI Tools

    8 Creative Exercises You Can Do with AI Tools

    Over the last few months, I’ve been experimenting with creative exercises using AI tools to push myself to be more daring in the types of work I pursue. I’ve mentioned a few of these exercises before, like adding Kismet to my custom instructions or curating ChatGPT’s memory to prompt me toward more creative tasks.  But…

  • How AI is reshaping the hospitality digital marketing industry

    En español, en français, em português. Artificial Intelligence (AI) has profoundly transformed how users consume content online. With its ability to interpret natural language and capture emotions, AI delivers more concise, empathetic, and personalized responses than traditional search engines. Features like the ability to refine searches seamlessly, coupled with voice recognition in multiple languages and…

  • Marriott enhances SME business platform with loyalty benefits

    The company now offers new ways to earn loyalty status through Business Access by Marriott Bonvoy, its new platform for small and midsize businesses Jan 22, 2025 Launched in July, Marriott’s Business Access is built on Spotnana’s technology platform and offers SME customers a booking solution with air, rail and car rental options, as well…

  • One in ten travelers fall victim to payment fraud when booking hotels

    Adyen’s Hospitality Report reveals that 71% of travelers worry about scams, potentially discouraging them from booking stays Jan 21, 2025 Adyen, a leading global financial technology platform, has unveiled new research showing that one in ten hotel guests have experienced payment fraud, either at the time of booking or during their stay. Key takeaways Vulnerability…

  • Higgsfield AI

    Meet ReelMagic: Your New AI Film StudioRemember the days when creating a short film or movie meant juggling a whole production crew, countless retakes, and that one person who always forgot to bring the boom mic? Well, since our December launch, we’ve been turning heads by packing an entire Hollywood-grade production team into an AI…

  • Booking.com’s review scoring gets a major update

    The OTA is making significant changes to its review scoring system, prioritizing recent reviews over a simple average in its calculations Dec 13, 2024 Booking.com is introducing a new review scoring system that places greater emphasis on recent reviews, alongside other factors. By prioritizing feedback from the most recent guests, the platform aims to deliver…

  • Increase guest engagement with advanced marketing technology

    Turning guests into loyal advocates requires more than impeccable service – it requires harnessing the power of modern marketing technology Dec 11, 2024 By leveraging data-driven insights and delivering personalized experiences through effective omnichannel communications, hotels can increase guest satisfaction, drive growth and inspire loyalty. Key takeaways A unified tech stack matters: Integrate CRM, loyalty,…

  • Western travel marketers must understand Chinese social media

    Xiaohongshu has become a hub for « Instagram-style influencer culture » and the leading search engine for tourism in China Dec 3, 2024 Chinese travelers booking international trips are strongly influenced by destinations that offer visa-free entry. They are increasingly choosing to travel independently rather than join traditional large tour groups, and prefer destinations that are easily…