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2006
Web Design Museum – Discover old websites, apps and software
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Unilever saves €500m as in-housing is ‘more efficient’ than agencies
Unilever saved more than €500m (£430m) on marketing last year as it said it created « more content in-house while making existing assets go further ». The world’s second biggest advertiser’s total spend on brand and marketing investment (BMI) dropped €400m to €7.16bn from €7.57bn in 2017, but a source close to the company said the decline was largely driven…
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Rams, a Documentary Portrait of a Design Legend
Last weekend I watched a screening of Rams, Gary Hustwit’s new documentary about Dieter Rams. It moved me enough that I had to write this short review. Dieter Rams is arguably the most important and influential designer in the history of industrial design. Just like Jony Ive from Apple is a household name today, Dieter…
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Last weekend I watched a screening of Rams, Gary Hustwit’s new documentary about Dieter Rams. It moved me enough that I had to write this short review. Dieter Rams is arguably the most important and influential designer in the history of industrial design. Just like Jony Ive from Apple is a household name today, Dieter…
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The Psychology of Design
There are a number of debates about which additional skills designers should learn. Should designers code, write, or understand business? These skills are incredibly valuable but perhaps not essential. However, I would argue that every designer should learn the fundamentals of psychology. As humans, we have an underlying “blueprint” for how we perceive and process…
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There are a number of debates about which additional skills designers should learn. Should designers code, write, or understand business? These skills are incredibly valuable but perhaps not essential. However, I would argue that every designer should learn the fundamentals of psychology. As humans, we have an underlying “blueprint” for how we perceive and process…
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SNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful…
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Famous Advertisers in History: David Ogilvy
If you’re in advertising, you’ve no doubt heard the name David Ogilvy, the “Father of Advertising.” Some people believe he was the inspiration for the character Don Draper from the TV hit Madmen. Regardless, his ads in the 50’s and 60’s made quite a splash, because they were remarkably different from the day’s normal ads. Even…
