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TikTok challenges, retargeting ads, GDPR, crypto, and cookies? Is this the advertising business that we inhabit today? It feels foreign and disorienting. It’s not that the pace of change is too great. It’s that we refuse to pause and assess the value of the shiny new digital objects. At the same time, the fundamentals of…

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It took Robert Gomez about five months to get his Kaffe coffee grinder to the big leagues in e-commerce: among the first three search results for “coffee grinder” on Amazon.com. Gomez, founder of Atlanta-based consumer goods startup 4Q Brands, said he obsessively refined his photos and description, amassed reviews from happy customers, and paid Amazon…

By Patrick Collister Executive Creative Director for Ad-Lib.io, Curator of The Caples Awards and Editor of Directory, and NDA’s new columnist. Almost certainly the sort of rhetorical question to irritate a lot of people in adland. Yes, I’m being provocative, but provocative for a reason. I care a lot about advertising. I care for many…

Hey hey, sports fans (and non-sports-fans)! The Super Bowl is just two days away, which means just one thing: commercials! Well, two things: commercials and football! (And Jennifer Lopez!) Anyway. Surely some of you are excited to see the San Francisco 49ers and the Kansas City Chiefs head to Miami to battle it out in…