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Okay so now I can finally stop giving a polite smile to the people asking me what Epic is actually doing with LEGO. Based on what seemed to be the former taking over most of the world’s media this weekend (congratulations marketing teams, even my mother was aware of the news), I’m assuming you know…

Interesting comment on brand building: I also believe that for brands, true success will only come from moving away from transient marketing budgets and thinking long-term about games and a platform commitment and revenue generation. https://www.linkedin.com/pulse/some-thoughts-lego-fortnite-dylan-collins-ieoue/

Hi. My name is Cabel. And I’ve probably got the neatest job in the whole world. I wear many hats. But here on my personal blog, I get to write about the things I really care about, just for you. And from the fact that you’re reading this blog at all, I think you may…

Stumped on where to start with generating a scene? Product Studio will share a few prompt ideas, including holiday-themed scenes, to spark inspiration. It’s easy to tweak or reuse prompts that worked well for you in the past. You can also remove distracting backgrounds or improve resolution on your product images in one click.Early testers…

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Fix insider- Sept 29 Creativity & Effectiveness I get accused of banging on about creativity but it still feels like the missing ingredient in the multi billion dollar digital ad market.  We know it’s a huge factor in the effectiveness of any ad – circa 70% – yet most of the energy is devoted to tweaking the elements…

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How Europe Can Avoid The Media ApocalypseHappy Tuesday War & Peaceniks! Pack your bags, we’re headed to Europe!CLICK TO EXPAND/DOWNLOADNext week, I’m keynoting at MIPTV. Later this spring, I’m doing two days at the European Broadcasting Media Summit in Warsaw, and then a keynote at Future Week in Bergen Norway. To prep, I’ve dug into…

How Europe Can Avoid The Media ApocalypseHappy Tuesday War & Peaceniks! Pack your bags, we’re headed to Europe!CLICK TO EXPAND/DOWNLOADNext week, I’m keynoting at MIPTV. Later this spring, I’m doing two days at the European Broadcasting Media Summit in Warsaw, and then a keynote at Future Week in Bergen Norway. To prep, I’ve dug into…