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“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An absolutely terrible way to invest in marketing On Monday of this week, I published a comprehensive look at how traffic flows on the American web. Unfortunately, some folks in the social…

In the late 1970s and early 1980s, Singapore Airlines operated the world’s most popular supersonic passenger airliner – Concorde – on flights between Singapore and London, as part of a joint venture with British Airways. ADVERTISEMENT The service slashed flying times between Asia and Europe from around 18 hours on subsonic aircraft with multiple stops…

Marc Aspinal Hilton works constantly to be ahead of the curve. The famed hospitality company, which will celebrate its 100th anniversary next year, has been continually innovating over the last century when it comes to its guests’ experiences. It has achieved numerous industry firsts, and is constantly seeking to implement new technology and ideas to…

“Branded residences allow these hotels to seamlessly transition loyal guests from staying to owning,” she says. « It’s about extending the brand experience beyond the hotel stay, enhancing it at every touchpoint of the customer journey. » However, the pursuit of customer loyalty isn’t exclusive to luxury chains. Other hotel brands are exploring creative strategies, including co-branded…

Maintaining and enhancing service quality is paramount for success. Shiji Insights had the privilege of sitting down with Martin Faist, the Vice President of Quality Assurance at Absolute Hotel Services (AHS), to delve into his professional journey, the strategies AHS employs to uphold service excellence, and his perspective on the future of hospitality. With a…

Cyber security has never been more important to the global gaming industry, with recent attacks on US casino giants MGM Resorts and Caesars capturing global headlines. Singapore’s Marina Bay Sands and leading industry supplier Aristocrat have also been targeted over the past year, while Okada Manila in the Philippines suffered a mysterious “technical issue” with…

The job cuts are part of the OTA’s broader restructuring plans as travel demand continues to moderate around the world Feb 27, 2024 Expedia Group is reducing its workforce by approximately 9% following the announcement of a leadership transition earlier this month, as the online travel company endeavors to reinvigorate growth and recapture market share.…