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There’s a problem with Minimalism. Outside of UX, minimalism isn’t always right, in fact it is often wrong. What are we designing for? What is the goal of this design. Is it to make a wow moment for the viewer? Or is it to help the viewer find the entrance door? Designing for the purpose…
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Tips & Tricks to Improve your Dashboard Design
Dashboard design elements There are five important elements to consider in the design phase for building great data visualizations. These elements should be incorporated while designing the dashboard and serve as a checklist once the dashboard design is complete. Using these elements help insist on high standards, especially when the target audience are business users.…
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Amadeus profit rises as bookings recover
The company posted a 20% rise in first-quarter net profit to 325 million euros as travelers booked more air travel May 8, 2024 According to analysts, Amadeus’ figures are on a positive recovery path that will take it back to pre-pandemic levels this year. Key takeaways Total bookings grew 2.8% to 125.2 million though remained…
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Must-reads for today’s hotelier • Hospitality.today
Read in browser Today’s Brief SCREEN PILOT Marketing Personalization for All Visitors to Your Hotel Website Hotels with a personalized digital marketing strategy consistently see a boost in conversion rates between 3X and 6X.
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Booking.com cutting paid media spending to focus on direct bookings
The OTA is reducing its investment in paid media as it seeks to drive more direct bookings through its loyalty program May 6, 2024 Booking Holdings reported that direct bookings grew at a faster rate than paid marketing room nights in its most recent quarter, which ended on March 31st. Key takeawaysBooking.com will focus on…
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Accor introduces new loyalty program for travel advisors
The new program includes more brands, more features as well as an enhanced digital experience with easy and efficient online tools for booking May 7, 2024 Accor announced the launch of HERA, Accor Travel Advisor Program – a new worldwide loyalty and rewards program exclusively for travel advisors. The new program generously rewards travel advisors…
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Enhancing your hotel brand’s digital reputation
Brands can no longer afford to be passive; proactive reputation management is key to thriving in the review economy May 7, 2024 In today’s digital era, where every consumer interaction can be broadcasted globally in seconds, reputation management has never been more challenging or crucial. As businesses grapple with the power of online reviews and…
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Booking.com cutting paid media spending to focus on direct bookings
The OTA is reducing its investment in paid media as it seeks to drive more direct bookings through its loyalty program May 6, 2024 Booking Holdings reported that direct bookings grew at a faster rate than paid marketing room nights in its most recent quarter, which ended on March 31st. Key takeaways Booking.com will focus…
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The hotel industry should refine its definition of ‘brand’
Brands are being seen differently by industry insiders and travelers. It’s time to bridge this gap. May 6, 2024 In the hotel industry, only a few big brands matter to consumers. These include Marriott International, Hilton, Hyatt Hotels Corporation, Accor, InterContinental Hotels Group, Wyndham Hotels & Resorts, and third-party booking brands like Expedia, Booking.com, and…