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Ten years ago, developments in commerce, activism, and influencer culture coalesced, and our contemporary concept of “being online” was born May 21, 2024 2014 was the year when affiliate marketing was formalized and introduced to the world through founder Amber Venz Box’s system LikeToKnow.it, the year when Snapchat began monetizing its story function for brand…

A group of high-end hotels have asked a U.S. judge to dismiss claims that they improperly shared data to keep room prices artificially high, calling the case « fanciful » May 21, 2024 CoStar and six hotel operators including Hilton, Hyatt and Marriott said in their Seattle federal court filing on Friday that there was no evidence…

Continued economic uncertainty, an upcoming election and continued geopolitical tensions are expected to impact hotel performance in the US through 2025 May 21, 2024 Since its last issue of Hospitality Directions US in November, PwC has seen two additional quarters of decline in hotel occupancies, for a total of four, but expect to see a…

Most marketing at the property level is not necessarily targeted at a specific generation, but rather a cohesive message that can entice all ages to consider the hotel May 21, 2024 Travel demand spans multiple generations, each with different preferences. Therefore, third-party management companies must adopt a comprehensive marketing approach at the property level to…

The company’s revenue and technology chief discusses the reception of its AI search tool on the Homes & Villas website May 21, 2024 At the heart of the initiative is natural language search, which allows users to describe their ideal vacation. Currently in the testing phase, the hotel giant plans to use the insights gained…

A hotel’s website has become a must for selling rooms online and reducing your share of OTA bookings May 21, 2024 The final goal is to convince the traveler to book on your website and not elsewhere. That’s why, on your website, you must provide future customers with the most pleasant booking experience possible. This…

The collaboration will see the integration of Uplift’s pay monthly option into Sabre’s SynXis platform May 21, 2024 Sabre Hospitality, a division of travel technology company Sabre Corporation, has partnered with travel-focused Buy Now Pay Later (BNPL) outfit Uplift. The collaboration will integrate Uplift’s pay monthly option into Sabre’s SynXis platform, offering increased payment flexibility to…

How Marriott and Hilton aim to optimize their fee structures to max out profitability while maintaining competitive pricing for hotel owners May 21, 2024 Marriott and Hilton compete closely to expand their footprints and loyalty programs. However, in terms of fees earned for services provided to hotel owners, Marriott has a significant lead. Key takeaways…