10min

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  • .css-ic61se{font-family:’Tiempos’,Georgia,serif;font-weight:400;font-size:20px;font-size:24px;color:var(–color–text-overlay);}.css-ic61se a{color:var(–color–text-primary);}.css-ic61se a:focus{color:var(–color–text-primary);}.css-ic61se a:focus >*{color:var(–color–text-primary);}.css-ic61se a:hover{color:var(–color–text-primary);}.css-ic61se a:hover >*{color:var(–color–text-primary);}.css-ic61se a a:focus{color:var(–color–text-primary);}.css-ic61se a a:focus >*{color:var(–color–text-primary);}.css-ic61se a a:hover{color:var(–color–text-primary);}.css-ic61se a a:hover >*{color:var(–color–text-primary);}.css-ic61se .e1wx9few2{margin-bottom:8px;}.css-ic61se:focus{color:var(–color–text-overlay);}.css-ic61se:focus >*{color:var(–color–text-overlay);}.css-ic61se:hover{color:var(–color–text-overlay);}.css-ic61se:hover >*{color:var(–color–text-overlay);}.css-ic61se a{color:var(–color–text-overlay);}.css-ic61se a:focus{color:var(–color–text-overlay);}.css-ic61se a:focus >*{color:var(–color–text-overlay);}.css-ic61se a:hover{color:var(–color–text-overlay);}.css-ic61se a:hover >*{color:var(–color–text-overlay);}.css-ic61se a a:focus{color:var(–color–text-overlay);}.css-ic61se a a:focus >*{color:var(–color–text-overlay);}.css-ic61se a a:hover{color:var(–color–text-overlay);}.css-ic61se a a:hover >*{color:var(–color–text-overlay);}.css-9cjb5f{position:relative;background-color:inherit;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;padding-bottom:0px;font-family:’Tiempos’,Georgia,serif;font-weight:400;font-size:20px;font-size:24px;color:var(–color–text-overlay);}.css-9cjb5f a{color:var(–color–text-primary);}.css-9cjb5f a:focus{color:var(–color–text-primary);}.css-9cjb5f a:focus >*{color:var(–color–text-primary);}.css-9cjb5f a:hover{color:var(–color–text-primary);}.css-9cjb5f a:hover >*{color:var(–color–text-primary);}.css-9cjb5f a a:focus{color:var(–color–text-primary);}.css-9cjb5f a a:focus >*{color:var(–color–text-primary);}.css-9cjb5f a a:hover{color:var(–color–text-primary);}.css-9cjb5f a a:hover >*{color:var(–color–text-primary);}.css-9cjb5f…

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  • Have we swung too far on performance marketing? Everything has an ROI but if we don’t feed the brand, it will be a long story of diminishing returns. https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/

  • Marketing and brand building and advertising and lead gen and influencers and all that stuff keeps being thrown into one really large bucket. It’s a bit more specific than that. https://www.linkedin.com/posts/martinsolerparis_if-you-want-pricing-power-you-need-a-brand-activity-7198989361495900160-mCSy?utm_source=share&utm_medium=member_desktop

  • How hoteliers can adapt to the evolving needs of website accessibility

    As places of public accommodation, hotels in the U.S. and their websites need to meet certain accessibility requirements May 22, 2024 Speaking during the Hospitality Law Conference, attorney Jordan Schwartz explained those accommodations could be physical, such as adding a ramp or installing grab bars, or digital, such as written descriptions of pictures or captioning…

  • 2024 Deloitte summer travel survey

    According to the Deloitte 2024 Summer Travel Survey, Americans plan to travel and stay in paid lodging this summer May 22, 2024 This summer Americans’ eyes are on the horizon again, as nearly half (48%) of the respondents to the 2024 Deloitte summer travel survey plan to take vacations involving paid lodging (see methodology). But…

  • OTAs file complaint against Ryanair

    A European travel tech industry group filed complaints to data protection authorities over Ryanair’s use of biometric data May 22, 2024 The EU Travel Tech association, which counts Airbnb, Booking.com, Expedia, eDreams, and Skyscanner among its members, alleges that Ryanair has violated the EU’s key data privacy legislation, the General Data Protection Regulation (GDPR). Key…

  • Hotels respond to surge in incentive travel

    A piece of the corporate travel segment incentivizes employees to perform their best and incentivizes hotel companies to deliver on the rewards May 22, 2024 Incentive travel, which companies use to reward employees for achieving sales milestones or other goals, is on the rise. As more meetings and sales calls are held via videoconferencing and…

  • How Hilton is courting small- and medium-sized businesses

    The company needed a way to “recognize and reward” the guests making up 85% of its business transient segment May 22, 2024 The company debuted its Hilton for Business program earlier this year, after announcing plans to launch it in October. The offering includes loyalty benefits, portfolio-wide discounts, streamlined onboarding and program management for small-…