10min

Catégorie : Non classé

  • Accor uses metaverse for its latest advertising campaign

    Understanding the competitive landscape, Accor realized that simply offering financial incentives and using a one-size-fits-all advertising strategy would not be enough Jun 20, 2024 The 100 Bites of Singapore campaign offered guests a technology-enabled dining experience that highlighted Singapore’s rich, storied past. It featured four restaurants carefully selected from Accor’s diverse portfolio in the Garden…

  • Booking.com sounds alarm on AI-enabled travel scams

    As travelers eagerly plan their summer vacations, Booking.com’s head of Internet safety warns to be vigilant against increasingly sophisticated AI scams Jun 20, 2024 Marnie Wilking, Chief Information Security Officer at the Netherlands-based travel giant, highlighted that generative AI has led to a surge in online phishing scams, with the hospitality industry now being targeted.…

  • The disruption in hotel distribution

    HEDNA’s latest ‘State of Distribution’ report highlights strategic decision-making, tech prioritization, reducing manual tasks, restructuring, and education Jun 20, 2024 Each economic upheaval of the past few decades has influenced traveler preferences and significantly impacted the way hoteliers and hospitality professionals operate. Shifts in the role of online travel agencies (OTAs), the rise of social…

  • Changing travel patterns drive hotel volume growth

    BCD Travel has seen double-digit growth in air and hotel bookings this year, partly due to changing client travel patterns Jun 20, 2024 During a virtual media roundtable, TMC revealed that global air transactions were up 13% year-over-year in the first five months of 2024, including a 6% increase in Europe, 16% in the Americas…

  • Is there still off-season travel?

    In the past, travelers looking for bargains could rely on the shoulder or off-season, but the pandemic has upended this conventional travel wisdom Jun 20, 2024 Every day brings new reports of measures to combat overtourism, such as hotel restrictions in Amsterdam, photo-blocking barricades in Japan, and protests in the Canary Islands. With the United…

  • Turn email into a powerful channel for your hotel

    Triptease’s guide explores how email marketing impacts the entire customer journey, with practical, real-world examples Jun 20, 2024 When done correctly, email marketing can deliver a high ROI for hoteliers, with an average return of $42 for every $1 spent on general marketing. While many hotels use email for post-booking communications, few are maximizing its…

  • Corporate travel goes into cost control mode

    According to BCD Travel’s latest survey of more than 200 travel buyers worldwide, more than half of travel buyers have seen their travel budgets decrease in recent years Jun 19, 2024 Nearly all buyers have implemented cost control measures to encourage online meetings in favor of non-essential travel, encourage fewer but longer trips, and limit…

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  • “Digital ads are a conduit to joy,” explained James Chandler – CMO of the IAB – opening Engage 2024. With the event dedicated to rediscovering the joy of digital, James set the tone for the morning by spotlighting how the ad-funded internet give us access to a vast array of content, entertainment and resources “regardless…