10min

Catégorie : Non classé

  • Booking Holdings’ CEO on building the world’s largest travel platform

    The future of travel ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  Share this email New from McKinsey & Company   This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on…

  • The week in charts

    The Week in Charts Global trade, pharma investor relations, and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  Share this email The Week in Charts series offers data visualizations that help explain a changing world. In case you missed them, this week’s graphics explored global trade agreements, investor relations in pharma, and UK consumer…

  • Why your risk function needs to be a ‘leadership factory’

    Elevate your risk team ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  Share this email Brought to you by Alex Panas, global leader of industries, & Becca Coggins, global leader of functional practices and growth platforms —Alex and Becca February 2026 A company’s risk function is only as strong as its people. Yet as the…

  • Wrangler and Cherry blend nostalgia with contemporary style, Samsung turns imagination into a shared experience, and Renault brings myth and innovation to life through storytelling.Image courtesy of SamsungWelcome to The Brand Waves, your weekly snapshot of the most innovative marketing campaigns from around the world. In this edition, discover stories, strategies, and creative ideas that…

  • October 29, 2025 , Auburn Hills, Mich. –  “Wild Thoughts,” the new marketing campaign from the Jeep® brand, reintroduces the 2026 Jeep Grand Cherokee – the most awarded SUV ever – through creative developed specifically for social media content. Blending humor and craftsmanship, the two-plus-minute “Wild Thoughts” film turns the spotlight over to nature’s own critics…

  • I just won the xAI hackathon by making ads invisible Introducing Halftime. Targeted ad generation using AI that feels like a part of your movies and shows. Halftime generates cutscenes and product placements in real time, perfectly matched to your interests. Built with Yuvraj Dwivedi, Pravin Lohani …more

  • Liquid Death, the billion-dollar canned water brand known for its viral stunts and dark humour is challenging the foundations of the creative industry. Speaking to Emma Sexton on ‘The Future of In-House Creative Leadership’ podcast, Andy Pearson, VP of Creative at Liquid Death, argues that traditional strategic bloat is stifling creativity, declaring controversially that strategy…

  • I reported yesterday on the results of my Masterbranded business since its launch back in June: good overall, except in one area. The feedback and experience, plus the hard financial data, tell me what’s what and where and how and even why – which informed my 2026 Masterbranded 2.0. The chart below is a (cryptic)…

  • Quibi is one of the most expensive examples of behavioral assumptions gone wrong. Launched in April 2020, Quibi was built on a bold idea: people want premium, short-form video — exclusively on their phones. The execution was flawless on paper: – $1.75 billion raised – Hollywood-grade production budgets – A-list talent and executives The market…

  • Did McDonald’s just release an AI Christmas ad so unsettling they had to pull it? The Netherlands launched it. The internet revolted. The brand deleted it. This was not a side project. Titled “The Most Terrible Time of the Year,” and created by TBWANEBOKO for McDonald’s Netherlands, the concept aimed to explore a darker, more…