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The Take by TRAVHOTECH – CES 2026: A Hospitality & Travel Industry Story
The Invisible Platform I began the pre-CES hype with the headline that CES has everything to do with Hospitality & Travel. The week ends with that statement being every bit true, and even more relevant. The lights have dimmed in Las Vegas. The 4,000+ exhibitors are packing up 2.6 million square feet of booth space.…
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The Complete OTAs of the World List
The global OTA landscape is often discussed, as the Booking / Expedia duopoly, yet it is surprisingly rarely visualized in a global way that makes it truly actionable for hoteliers. Everyone knows the big names. Few people understand their real weight, their regional power, and how dramatically uneven the market actually is. We are also…
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Client Challenge
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Olson Kundig refines the art of the perfect American cabin
The cabin perfectly captures the zeitgeist of our times; aspirational yet modest, it is the ideal place to practice self-isolation in the heart of nature. Seattle-based architects Olson Kundig have made the contemporary cabin one of their specialties and the firm seemingly has no shortage of clients keen to make an architectural impact on the…
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McKinsey has published its State of Marketing Europe 2026 report. It includes insights from 500 senior marketing leaders across France, Germany, Italy, Spain, and the UK. Based on this data, we see a strong shift: branding is now the number-one priority for 2026, ahead of performance marketing, martech investments, and even generative AI. The main reason – in…
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Key Takeaways What is ChatGPT advertising? ChatGPT advertising is OpenAI’s upcoming monetization strategy that will display sponsored content within the platform, expected to roll out by February 2026 and projected to generate nearly $25 billion in revenue by 2029. How much will ChatGPT ads cost advertisers? ChatGPT ads will operate on an impression-based model at…
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ISSUE 97/ OPINION / Creativity💬 Stephania SilveiraStephania Silveira is Creative Director at the LEGO Group.THE BUSINESS OF CREATIVITY: Can you describe your own creative philosophy?STEPHANIA SILVEIRA: My creative philosophy is to run from boredom as fast and as far as I can. Boring work is almost as hard to make as great work. You spend the…
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In this episode of the podcast, I speak with Matt Steiner, Meta’s Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company’s advertising platform. Among other things, we discuss: How ad ranking and selection are done at Meta The evolution and functionality of Meta’s various AI-enabled ranking and…
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All around us, community-driven environments are thriving. Third spaces, physical or virtual, are in high demand. In 2026, brands that nurture people’s desire to connect and socialize across communities of interest, live experiences, and messaging can gain a significant competitive advantage.
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Google’s First AI Ad Avoids the Uncanny Valley by Casting a Turkey
Listen(2 min)AI-generated ads have flooded social media and television in the months since the release of tools like Google’s Veo 3 and OpenAI’s Sora, which can generate high-quality videos from text prompts.Google itself, however, has been notably absent from the list of brands creating campaigns with artificial intelligence—until now. Copyright ©