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In this new ‘How To’ series from The Brandtech Group, we set out to test the creative capabilities of using Gen AI to make stunning visual assets. Here, our Gen AI Creative Director James Dow looks at getting up close and personal when rendering the human form using AI. Whether you are completely new to…
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Billboards leave no hiding place for weak ideas, says Jon Ashwell at GPJ. There’s still so much to learn from the discipline of creating a 48-sheet poster. What’s your all-time favorite ad? Or piece of ‘marketing communication’? Depending on how old you are, the chances are it’s nothing you’ve seen in the last year. Or…
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Cendyn launches product Learning Center
Educational resource center supports hotelier career growth through over 17 curriculums designed to accelerate Cendyn product knowledge Aug 14, 2024 Providing educational resources and training programs for its more than 32,000 global hotel clients, the Cendyn Learning Center, accessible via Cendyn’s Knowledge Cloud, hosts a range of product-specific training. The courses have been developed to…
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Why your hotel should be available on Hopper
Hopper can be a valuable channel for your hotel, giving you access to a new audience of price-conscious travelers Aug 7, 2024 Hopper is a reputable and growing travel booking platform. It’s gaining popularity amongst travellers and has become a leading force in the travel industry, especially in North America. In fact, it’s one of…
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Interesting to see how the ad industry is evolving. It seems to be moving exponentially faster every quarter. But maybe I’m biased by the news I read and not the experiences I see. https://us1.campaign-archive.com/?u=80025f160be434835759d292b&id=8c612cf402
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Ogilvy launches service to deal with rogue influencers
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Ogilvy clients are now investing an average of 35 per cent of their digital spend in influencer marketing, which can rise to as high as 70 per cent. The creator economy was valued at $250bn in 2023 and is projected to reach $480bn by 2027.https://www.ft.com/content/c8279ee3-28db-4178-9508-e103f9c1f639?desktop=true&segmentId=7c8f09b9-9b61-4fbb-9430-9208a9e233c8#myft:notification:daily-email:content