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In this new ‘How To’ series from The Brandtech Group, we set out to test the creative capabilities of using Gen AI to make stunning visual assets. Here, our Gen AI Creative Director James Dow looks at getting up close and personal when rendering the human form using AI. Whether you are completely new to…

Billboards leave no hiding place for weak ideas, says Jon Ashwell at GPJ. There’s still so much to learn from the discipline of creating a 48-sheet poster. What’s your all-time favorite ad? Or piece of ‘marketing communication’? Depending on how old you are, the chances are it’s nothing you’ve seen in the last year. Or…

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Interesting to see how the ad industry is evolving. It seems to be moving exponentially faster every quarter. But maybe I’m biased by the news I read and not the experiences I see. https://us1.campaign-archive.com/?u=80025f160be434835759d292b&id=8c612cf402

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Ogilvy clients are now investing an average of 35 per cent of their digital spend in influencer marketing, which can rise to as high as 70 per cent. The creator economy was valued at $250bn in 2023 and is projected to reach $480bn by 2027.https://www.ft.com/content/c8279ee3-28db-4178-9508-e103f9c1f639?desktop=true&segmentId=7c8f09b9-9b61-4fbb-9430-9208a9e233c8#myft:notification:daily-email:content