Catégorie : Hotel & Hospitality

Google’s AI Mode is showing how the next era of hotel distribution will work. Inside Google’s own agent instructions, the system now chooses between a simple search and a deeper 𝗰𝗼𝗺𝗽𝘂𝘁𝗲𝗿_𝘂𝘀𝗲_𝗮𝗴𝗲𝗻𝘁 that pulls live hotel data from Google Hotels with prices, filters, and availability. Google is not returning static results. It is deciding which tool retrieves…

A couple of those took me by surprise! This week’s The Take by TRAVHOTECH dives into the news that defines our future: Marketing Convergence: A major tech acquisition that fuses demand intelligence and performance marketing. Distribution Defense: How a major GDS is positioning itself against the rise of Agentic AI. Operational Integrity: The essential, unglamorous…

The feature story I’m proudest of at Skift (so far) is The New Science of Hotel Pricing. While reporting, I learned that hotel pricing used to be guided by gut instinct and an obession with occupancy. A « putting heads in beds » mentality left money on the table. Today operators are changing how they run their…

What’s the real status symbol in luxury hotels today? It’s not champagne in the minibar—it’s personalized in-room skincare. Ritz Carlton Los Angeles leads the way, launching the “beauty fridge” stocked with high-tech masks, advanced devices, and custom skincare consultations, all ready for guests before check-in. Luxury hospitality is radically evolving, blending wellness, technology, and a…

Google is developing an agentic tool for booking flights and hotels, the company said Monday, as it unveiled several new travel features tied to its artificial intelligence and search systems. The ambition is to turn AI Mode into a travel hub that can plan trips and help users complete them. In a blog post, Google…

Sonder Inc. x Marriott International: 𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗦𝘁𝗼𝗿𝘆 𝗜𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗕𝗿𝗲𝗮𝗸𝘂𝗽 Everyone in hospitality has now seen the news about the Sonder x Marriott dissolution, but what I haven’t seen is enough conversation about Marriott’s response to affected guests. Below is the email Marriott sent out this weekend, and I genuinely don’t understand how the…