Catégorie : Advertising & Marketing

Well, well, well. Turns out “Copy Nothing” is exactly what the public did with Jaguar’s ad campaign — they copied nothing, bought nothing, and remembered nothing… except how weird and disconnected it felt. So now, here we are: According to the Express and other sources, Jaguar is dumping Accenture Song, the agency behind that surreal,…

“But what are we actually selling here?” I ask this all the time because honestly? It’s often not clear. Way too many brands are hiding behind clever copy, buzzwords, or over-complicated messaging. But if your audience has to think too hard to understand what you do… they’ll move on. 🧠 The brain is lazy. If…

🚀 The new State of the Internet 2025 report by Jounce Media dropped a few days ago. I’ve been reading this since 2019, and once again, Chris Kane and team deliver one of the clearest views on how digital advertising is evolving. 🔶 What hasn’t changed: 1️⃣ The battle between Walled Gardens and the Open…

Zuck’s vision for infinite creative would wipe out the way the whole ad stack works.Zuck’s vision for infinite creative would wipe out the way the whole ad stack works.It’s not really a secret that the advertising industry is about to get upended by AI — one reason big platform companies like Google and Meta have…

If you think AI will ‘make’ ads, you don’t get advertising. Leading industry consultant and new The Drum columnist Tom Goodwin believes the real gains will come in less obvious ways. I remain convinced that every AI tool claiming to “make ads” has been built by people with no actual experience working in advertising. Your…

This luxury brand deleted all its social media accounts in 2021. And still ranks as the 6th hottest brand in the world. It’s Bottega Veneta, outperforming Gucci, Versace, and BALENCIAGA on the Lyst Index (Q4 2024). Most brands depend on the algorithm. Bottega walked away from it and won. Under Matthieu Blazy, the brand stuck…

Three copywriting tips 1/ My favourite piece of writing advice 2 minutes 54 seconds into the film “The French Dispatch” magazine editor, Arthur Howitzer Jr says to a staff writer: “Just try to make it sound like you wrote it that way on purpose.” Most sentences are not written ‘on purpose’. They happen. They are…

Paris Based Touriste Saw +133% Impressions With Google PMax for Travel Goals – Image Credit Cendyn    THE CHALLENGE Touriste’s overarching goal is to prioritize direct bookings and reduce reliance on OTAs, actively committing to testing new products and investing the necessary resources to ensure their success. Touriste acknowledges that Google’s AI within Performance Max for…

Yes, I’m about to roast every tactic you’re betting onThese days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun) and as part of this, I spend a lot of time talking about launch…

The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a…