Catégorie : Advertising & Marketing

Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.At last year’s Olympic Games, Samsung gave the 17,000 athletes and officials a special edition gold flip phone that they could use to post on social media about their time in Paris.The move yielded a huge reward…

Sky, ITV and Channel 4 are to fight back against the social media companies Facebook and YouTube by pooling their streaming advertising services to make it easier and more affordable for millions of small businesses to run ad campaigns.The project is an attempt to break big tech’s stranglehold over the UK’s £45bn ad market.Google and…

Learnings from the office hours with your startupsI recently posted this on LinkedIn & Substack Notes:And had six 20-minute calls with founders. Lots of fun! I will do this again in the future; follow me on LinkedIn or Substack Notes to stay up to date. But, I had some key takeaways relevant for everyone trying…

Fashion brands are increasingly turning to food as a creative tool in their marketing strategies. This isn’t just about making us hungry; it reflects a broader shift towards experiential branding, where fashion is about creating a lifestyle that engages all the senses. For example, Fendi once sent pasta as an invitation to one of its…

What does this mean for advertising? The 95% figure is not meant to be a precise rule. We’re using it as a heuristic to get the idea across that the vast majority of businesses, for a large proportion of products, are not in the market in particular time periods. And that fact is profound for…

Let’s Speak Truth: Your marketing will never scale without a working funnel. Not more ads. Not better copy. Not the latest AI tool. Your funnel = your growth system. It’s how you: Get discovered by the right audience Turn visibility into interest Turn interest into action Turn action into revenue Turn customers into loyal advocates…

1. The most important news of this week: Spaceballs 2 is happening. Forget AI takeovers and billion-dollar data deals—the galaxy’s real news is that Spaceballs is back. Mel Brooks returns as Yogurt in a sequel no one thought would materialize outside a joke: Spaceballs 2: The Search for More Money. With Rick Moranis and Bill…