Catégorie : Advertising & Marketing

Continuing with the Cannes series here’s a closer look at point #3: 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿: 𝗥𝗲𝘁𝗮𝗶𝗹, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 & 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘃𝗲𝗿𝗴𝗲 Until now, Retail Media and traditional (digital and offline) media have operated in silos. Retail Media built its reputation on precision performance using first-party data and attribution to drive sales. Meanwhile, TV and…

Apparently it cost Expensify $40M for it’s extensive product placement in the F1 movie this weekend (which was very good) and they’re expecting a 5:1 ROI. I can’t remember a product placement this integrated into a feature film by another SaaS company. Can you? The team was literally called « Expensify APX GP” and their logo…

Viral PR Kit, your buzz booster. Transform influencers into true brand advocates and generate the kind of organic buzz that money can’t buy. Creating an exceptional influencer PR kit is a blend of creativity and strategy. It’s not just about beautiful packaging, it’s about curating an experience influencers genuinely want to share. +89% of marketers…

𝐒𝐜𝐨𝐨𝐩 : 𝐋𝐕𝐌𝐇 𝐭𝐨 𝐦𝐨𝐯𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐦𝐞𝐝𝐢𝐚 𝐛𝐮𝐝𝐠𝐞𝐭 𝐟𝐫𝐨𝐦 𝐏𝐮𝐛𝐥𝐢𝐜𝐢𝐬 𝐌𝐞𝐝𝐢𝐚 𝐭𝐨 𝐇𝐚𝐯𝐚𝐬 This comes as a big surprise, but according to Open Garden’s information, LVMH group has just entrusted Forward Media, a subsidiary of Havas, with the management of its European media budget. The decision will be effective January 1, 2026. This is surprising…

𝗧𝗵𝗲 ‘𝗰𝗼𝗰𝗸𝗿𝗼𝗮𝗰𝗵𝗲𝘀’ 𝗼𝗳 𝗖𝗮𝗻𝗻𝗲𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗼𝗿𝘀 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 With the rosé-fuelled creative fest in Cannes wrapping up today, I’ve been reflecting on how often the ad industry has been declared dead. I’ve spent much of my career in advertising.  And I’ve lost count of the supposed extinction events we’ve survived. The internet.…

The Ritz-Carlton beat 181 other luxury brands to win advertising’s top prize, a Cannes Lion Gold award. The ad cost less than $1 million to produce and distribute, yet it generated 50 million impressions and became the most-shared content across parent company Marriott International’s luxury portfolio last year. The ad stars Josh Hutcherson as a…

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform (DSP) are being integrated. The team-up will give advertisers direct access to Disney premium inventory on Disney+, ESPN, Hulu and other platforms. Buyers will also be…

While we all know our B2B from our B2C audiences, how about B2A? Jack Smyth, chief solutions officer for AI, planning, and insights at Brandtech company Jellyfish, explores why ‘brand-to-agent’ is the most important audience you’ll never meet.We split our industry into two audiences: B2C and B2B.Now, a new audience will break down that barrier:…

Adtech firm The Trade Desk is bringing AI-powered product placements to its ad platform.The company has partnered with Rembrand, a startup that uses generative AI to insert branded products into publishers’ and creators’ video content post-production. The integration brings Rembrand’s technology into Kokai, The Trade Desk’s programmatic buying platform, with the goal of allowing advertisers…