Catégorie : Advertising & Marketing

Drowning in a sea of content with no real impact? The trick isn’t just making more, it’s making it matter. Where brands fight for attention, the winners align storytelling with cultural relevance, community insights and platform behaviour. The best brand stories don’t just fill feeds, they spark conversations and drive real action. There is no…

Transcript Transcript Transcript This guy just leaked the hidden rank factors inside Perplexities AI Search. These signals decide if your content gets seen in front of new customers or does it even make the cup? I went through the entire league for you, and here’s the bottom line. Perplexity doesn’t rank content like traditional Google.…

« Creative is the new targeting ». No, not really. Here’s how Meta actually uses creative signals to find your audience. From 2021-2025 privacy changes destroyed explicit signals like interest targeting, so Meta had to find new ways to match ads to the right audience. Now Meta uses computer vision to identify objects and scenes, and then…

Do your ads feel… mediocre? Here’s my battle-tested theory: It’s usually not the designer or copywriter’s fault. I’ve reviewed over 15k B2B SaaS ads, and here’s the pattern I see again and again: ✦ Great copy, but no visual hook that stops the scroll ✦ Beautiful designs, but they don’t resonate What’s missing is the…

The Brief // What It Takes to Stand Out, Endure, and Reconnect.Welcome to the first column of The Brief. A brand strategist’s lens on specific brands: uncovering challenges, spotting opportunities, and drawing lessons to guide your own strategy.The news last week that Soho House is going private again, this time in the hands of MCR…

🚨 OpenAI is on the verge of becoming an ad platform. In 2025, everything is becoming an ad platform—social feeds, search engines, retail sites, streaming services. Now even AI assistants are stepping into that role. The difference? — > This time the ad doesn’t interrupt the experience… it is the experience. For CMOs, this isn’t…

A Super Bowl marketing masterclass and a revitalised product pipeline signal that the brand once again has the right leaders at the helm and is steadily getting back on track.Jordan Chiles in Nike’s “So Win” campaign.Hi friends! Welcome back to SportsVerse, my twice-weekly newsletter that tells stories you can’t find anywhere else about the intersection…

From search disruption to personalized targeting—how travel marketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips. With 80% of users already relying on AI tools like Google Overviews, Expedia’s Romie, and Kayak’s ChatGPT plugin, traditional travel search and marketing strategies are…

Big News for Digital Marketers! Channel Reporting is coming to Performance Max campaigns For anyone working with Google Ads, this is a game-changer. Until now, one of the biggest limitations of Performance Max was the lack of visibility—marketers couldn’t see exactly which channels (Search, Display, YouTube, Discover, Gmail, etc.) were driving performance. That’s about to…